- Unknown Binding: 101 pages
- Publisher: Industrial Writing Institute (1972)
- ASIN: B0006C4YSG
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- See Complete Table of Contents
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First Sentence
Success as a writer, then, depends on the ability to use language in ways that will cause readers to receive exactly the message the writer intended-accurately and clearly. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Success as a writer, then, depends on the ability to use language in ways that will cause readers to receive exactly the message the writer intended-accurately and clearly. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
This is one of the few books I have bought on this subject that teaches you what they say they will teach you. This book is so well written it is a joy to read. If you have ever wanted to know how to write well or just improve on your writing skills I would start with this book.
Format:Paperback
The book's fantastic and that's why I wanted to buy one after reading it in the library. However, possibly due to the irreliability of the postal system I never got the book, although I had checked for it with all the nearby post offices.
The seller was quick to advise what might have happened. I'm not blaming the seller but maybe they should think about changing for another courier.
The seller was quick to advise what might have happened. I'm not blaming the seller but maybe they should think about changing for another courier.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
13 of 13 people found the following review helpful
Fine Book on Expository Writing
6 Nov 2000
Format:Paperback
A good audience for this book would be any college graduate who has to write (and that's most college graduates). The book tries to undo the damage colleges have done to our students in the writing classrooms.
Some key principles:
1. Don't write to impress; write to express. If we write to express, and if we do this well, we will impress our readers with the clean language we use, that is, the clean way we express ourselves.
2. "Prefer Clear, Familiar Words." This advice echoes the Fowler brothers' Rule 1 in 1908, "Prefer the familiar word to the far-fetched." Far-fetched words in these times are often officialese.
3. "Keep Most Sentences Short and Simple." Albert Joseph advises us to keep one major idea in a sentence (Bernstein gave the same advice in the 1950s). This is better than advising us to average 15-20 words per sentence.
4. Use first-choice words and repeat them or use pronouns. This is contrary to what most English teachers advise us. They normally say never to use the same word soon after its previous use. Albert is right; English teachers are wrong. (The first to come up with the writing principle, as far as I know, is Fowler. In 1926 he called this principle "Eloquent Variation.")
I suggest another audience for this book besides college graduates: Writing Instructors. This book will keep them focused (perhaps give them a focus) on what's important in expository writing.
The only bad criticism I have of the book is its failure to give credit to people like Bernstein and Fowler.
Frank E. Keyes, Jr. Senior Editor TRW, Arizona
3 of 3 people found the following review helpful
The 'Professional Writer' of Writers
24 July 2008
Format:Paperback
In 1972, while working at a 'Fortune 10' company, I attended a writing course that featured Albert Joseph's 'Put It In Wrting' book. With a new perspective on writing, my career soured largely due to my improved writing abilities.
Having been incorporated now for over fifteen years and working as a Consultant to 'Fortune 50' companies around the globe, my major strength and marketable talent is 'WRITING' for a Senior Management audience.
Albert Joseph's new edition of his popular book is a 'Must Have' for any Professional or Non-Professional that is serious about writing. What a fantastic bargain for $12.00!
Having been incorporated now for over fifteen years and working as a Consultant to 'Fortune 50' companies around the globe, my major strength and marketable talent is 'WRITING' for a Senior Management audience.
Albert Joseph's new edition of his popular book is a 'Must Have' for any Professional or Non-Professional that is serious about writing. What a fantastic bargain for $12.00!
0 of 1 people found the following review helpful
Wonderful Book
13 Dec 2009
Format:Paperback|Amazon Verified Purchase
This is a great book to have in your library. Very helpful. Great shape and great experience with this seller. Thanks Vickie
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