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Put It In Writing: Learn How to Write Clearly, Quickly and Persuasively [Paperback]

Albert M. Joseph
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

1 Jun 1998
Used by the U.S. government, AT&T, GE, IBM, GM, Xerox, and hundreds of other leading corporations. The most widely used writing course in the English-speaking world - now available to everyone for the first time! Top executives know the importance of good writing. That's why hundreds of major corporations use the renowned "Put It in Writing!" course to teach their managers how communicate directly and powerfully through the written word. Good writing means clear, effective communication in letters, reports, and public speech. Good writing means making the contact, making the point, and getting the results you want. Previously offered only through corporate training programs, "Put It in Writing!" is now available to individuals for the first time.This book shows you how to: write clearly, effectively, and quickly; improve letters and reports, technical and non-technical; develop a pleasing style; project a positive image of yourself and your company; avoid common errors in grammar, spelling, and word usage; beat deadlines; use your writing for career advancement; and convey exactly what you mean! There's no more important tool for professional success than the ability to communicate effectively in writing. And this book puts that tool in your hands!"Put It in Writing" gives you: quotes from great writers; dozens of stories and examples; five principles of clear writing; tips on organizing the information "Devil's Advocacy" - objections you'd like to raise (with answers); special advice for students; tricks that make good writing easier and faster; taboo-debunking tips; face-saving reference sections on grammar, word usage, punctuation, nonsexist language, speech-writing and delivery, computer use; and more handy information you'll use as long as you're writing!


Product details

  • Paperback: 280 pages
  • Publisher: McGraw-Hill Professional; 2nd Revised edition edition (1 Jun 1998)
  • Language: English
  • ISBN-10: 0070393087
  • ISBN-13: 978-0070393080
  • Product Dimensions: 23.2 x 18.9 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 508,539 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Used by the U.S. government, AT&T, GE, IBM, GM, Xerox, and hundreds of other leading corporations.

The most widely used writing course in the English-speaking world­­now available to everyone for the first time! Top executives know the importance of good writing. That's why hundreds of major corporations use the renowned Put It in Writing! course to teach their managers how communicate directly and powerfully through the written word.

Good writing means clear, effective communication in letters, reports, and public speech. Good writing means making the contact, making the point, and getting the results you want. Previously offered only through corporate training programs, Put It in Writing! is now available to individuals for the first time.

This book shows you how to:

  • Write clearly, effectively, and quickly
  • Improve letters and reports, technical and non-technical
  • Develop a pleasing style
  • Project a positive image of yourself and your company
  • Avoid common errors in grammar, spelling, and word usage
  • Beat deadlines
  • Use your writing for career advancement
  • Convey exactly what you mean!

There's no more important tool for professional success than the ability to communicate effectively in writing. And this book puts that tool in your hands!

Put It in Writing gives you:

  • Quotes from great writers
  • Dozens of stories and examples
  • Five principles of clear writing
  • Tips on organizing the information
  • "Devil's Advocacy"­­objections you'd like to raise (with answers)
  • Special advice for students
  • Tricks that make good writing easier and faster
  • Taboo-debunking tips
  • Face-saving reference sections on grammar, word usage, punctuation, nonsexist language, speech-writing and delivery, computer use, and more

Handy information you'll use as long as you're writing!


Inside This Book (Learn More)
First Sentence
Success as a writer, then, depends on the ability to use language in ways that will cause readers to receive exactly the message the writer intended-accurately and clearly. Read the first page
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Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars It will teach you how to write. 3 Nov 2009
Format:Paperback
This is one of the few books I have bought on this subject that teaches you what they say they will teach you. This book is so well written it is a joy to read. If you have ever wanted to know how to write well or just improve on your writing skills I would start with this book.
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3.0 out of 5 stars ... 4 Aug 2010
By W. Chen
Format:Paperback
The book's fantastic and that's why I wanted to buy one after reading it in the library. However, possibly due to the irreliability of the postal system I never got the book, although I had checked for it with all the nearby post offices.
The seller was quick to advise what might have happened. I'm not blaming the seller but maybe they should think about changing for another courier.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  3 reviews
14 of 14 people found the following review helpful
4.0 out of 5 stars Fine Book on Expository Writing 6 Nov 2000
By Frank E. Keyes, Jr. - Published on Amazon.com
Format:Paperback
A good audience for this book would be any college graduate who has to write (and that's most college graduates). The book tries to undo the damage colleges have done to our students in the writing classrooms.
Some key principles:
1. Don't write to impress; write to express. If we write to express, and if we do this well, we will impress our readers with the clean language we use, that is, the clean way we express ourselves.
2. "Prefer Clear, Familiar Words." This advice echoes the Fowler brothers' Rule 1 in 1908, "Prefer the familiar word to the far-fetched." Far-fetched words in these times are often officialese.
3. "Keep Most Sentences Short and Simple." Albert Joseph advises us to keep one major idea in a sentence (Bernstein gave the same advice in the 1950s). This is better than advising us to average 15-20 words per sentence.
4. Use first-choice words and repeat them or use pronouns. This is contrary to what most English teachers advise us. They normally say never to use the same word soon after its previous use. Albert is right; English teachers are wrong. (The first to come up with the writing principle, as far as I know, is Fowler. In 1926 he called this principle "Eloquent Variation.")
I suggest another audience for this book besides college graduates: Writing Instructors. This book will keep them focused (perhaps give them a focus) on what's important in expository writing.
The only bad criticism I have of the book is its failure to give credit to people like Bernstein and Fowler.
Frank E. Keyes, Jr. Senior Editor TRW, Arizona
5 of 5 people found the following review helpful
5.0 out of 5 stars The 'Professional Writer' of Writers 24 July 2008
By Julio - Published on Amazon.com
Format:Paperback
In 1972, while working at a 'Fortune 10' company, I attended a writing course that featured Albert Joseph's 'Put It In Wrting' book. With a new perspective on writing, my career soured largely due to my improved writing abilities.

Having been incorporated now for over fifteen years and working as a Consultant to 'Fortune 50' companies around the globe, my major strength and marketable talent is 'WRITING' for a Senior Management audience.

Albert Joseph's new edition of his popular book is a 'Must Have' for any Professional or Non-Professional that is serious about writing. What a fantastic bargain for $12.00!
0 of 2 people found the following review helpful
5.0 out of 5 stars Wonderful Book 13 Dec 2009
By Vickie L. Williams - Published on Amazon.com
Format:Paperback|Verified Purchase
This is a great book to have in your library. Very helpful. Great shape and great experience with this seller. Thanks Vickie
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