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Purple Cow: Transform Your Business by Being Remarkable [Audiobook] [Audio CD]

Seth Godin
4.1 out of 5 stars  See all reviews (50 customer reviews)
Price: £14.90 & FREE Delivery in the UK. Details
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Book Description

27 Sep 2011
Full of marketing ideas, this is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.
--This text refers to an out of print or unavailable edition of this title.

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Product details

  • Audio CD
  • Publisher: Gildan Media Corporation; Unabridged edition (27 Sep 2011)
  • Language: English
  • ISBN-10: 1596597585
  • ISBN-13: 978-1596597587
  • Product Dimensions: 13.5 x 14.5 x 2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Bestsellers Rank: 740,207 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.

Product Description

About the Author

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing. --This text refers to the Hardcover edition.

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Marketers for years have talked about the five Ps of marketing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
238 of 253 people found the following review helpful
2.0 out of 5 stars A Brief Essay Stretched into a Short Book 4 Jun 2004
Purple Cow is probably the most overrated business book published in 2003.
Let me save you money and time. Read the summary below rather than buying and reading this book:
Marketing should begin with a differentiated product or service that gets attention (like a purple cow does among a field of brown ones). Be sure that those who care deeply about that differentiation learn about your product or service (as Krispy Kreme does by providing free donuts when it opens a new store). Those who care will e-mail and tell everyone they know (the ideavirus concept Mr. Godin has written about before). Keep adding new differentiated enhancements to your product or service (pretty soon you don't find a purple cow so interesting). Start looking for totally new business models that provide a breakthrough like your first purple cow did. Don't waste your time and money on advertising. Alternatively, it's dangerous not to do this because your product or service will be lost among all of the other brown cows (undifferentiated offerings).
I congratulate Mr. Godin on his marketing skill. Turning these few old saws with a few new examples into a best seller is outstanding marketing. Otherwise, I would grade this book as a one star effort. It will only be of value to those who have never read anything about the power of business model innovation. To learn how to do successful business model innovation, you will have to look elsewhere. I was particularly disappointed that he relied on examples that are so old. Starbucks, HBO and Krispy Kreme, for instance, haven't done a business model innovation in years. Only the JetBlue example is recent. Yet the world is full of new examples he could have talked about.
Actually, the book's key metaphor is flawed.
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2 of 2 people found the following review helpful
There is a small, nay large, industry that makes claims like:

“consumer behaviour has changed radically”
“marketing doesn’t work anymore”

And yet then presents nothing more than a repackaging of the orthodoxy.

For example, Seth Godin’s “Purple Cow” says that marketing is “broken”, that advertising could once turn a sow’s ear into a silk purse but has lost its effectiveness due to clutter and ad avoidance. This is spite of research that shows advertising continues to perform as well as ever (1) (2) (3).

So says Seth, companies need to adopt his radical new marketing strategy which is…wait for it…. to produce remarkable products and market them in remarkable ways. Wow. I don’t remember my old Uni textbooks saying anything like this, they only used words like “great” not “remarkable”. What a step forward in thinking.

Seth’s a great story teller but it is a sad reflection on our discipline that these best sellers are so shallow.

Professor Byron Sharp. July 2011

(1) Jamhouri, O., & Winiarz, M. (2009) “The enduring influence of TV advertising and communications clout patterns in the global marketplace”, Journal of Advertising Research, 49(2), 227-235.

(2) Rubinson, J. (2009) “Empirical evidence of TV advertising effectiveness”, Journal of Advertising Research, 49(2), 220-226.

(3) Hammer, P., Riebe, E., & Kennedy, R. (2009) “How clutter affects advertising effectiveness”, Journal of Advertising Research, 49(2), 159-163.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Don't miss the 'point' of this book 10 Mar 2010
The key to successful marketing is not following someone else's step by step guide on how to be successful as everybody is doing the same. What this book does is inspire you to think about your own ideas on how you and your business can be remarkable.

People who think that you shouldn't buy this book because there is nothing new about it are wrong. They are missing the whole point of it, the book is not meant to show you what to do it in a pretty little marketing by numbers kind of way. The point is to help you use the most powerful marketing tool available to you.... your brain, your own creativity, your passion and your ability to inspire and be inspired!

I have had the book for years and I have read it a few times. What's the reason I have only written the review now.... I have just read it again and found it applies as much in 2010 as it did in 2005... possibly more so!

Saying that it won't be for everybody. You need to have an open and creative mind, have a passion about your business and want to stand out from crowd!

Lee Woodford
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58 of 66 people found the following review helpful
4.0 out of 5 stars Dissent and Debate 4 Feb 2004
Purple Cow is a very tightly-written, well-paced, enjoyable and thought provoking read. While it develops the ideas introduced in the author's earlier works, Ideavirus and Permission Marketing, it is perfectly readable from scratch. And, even though I dislike Godin's unceasing rubbishing of all other approaches to marketing in defence of his own, I do recommend you read it. Let's be honest, there's so little dissent and debate about the really important questions in marketing, it's easy to forgive the few dissenters for being extremists. Working in this business is a bit like visiting Zurich; the place is so conformist, after a few days you start looking approvingly at the drug addicts and hippies - anything for a bit of variety.
Anyhow, Godin's big thesis is that, for any new product to be successful, it must be intrinsically interesting, like the purple cow of the title, and cannot rely on subsequent marketing efforts to lend it a certain false notability. Even then, for a product merely to be interesting is not enough on its own: it must gain the attention of a particular group of innovators - those who are not merely open to adopting new ideas and products but those who also go on actively to evangelise them among the rest of the population, thereby seeding them among the early majority. Because of this adoption path, Godin avers, mass advertising can actually be counterproductive, as it effectively does the word-of-mouth brigade out of a job. And the innovators in any market, who like to discover products for themselves, are instantly turned off anything that is touted indiscriminately in the mass media.
I think he is generally right on most of this.
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Most Recent Customer Reviews
4.0 out of 5 stars next step b2b
Interesting book. Follow up on b2b/ govt. would be great, thinking about how to apply some of the key points.
Published 19 days ago by gwyn
2.0 out of 5 stars Would not recommend.
Massively over rated in my opinion, didnt enjoy it at all.
Published 1 month ago by Shaun
5.0 out of 5 stars Five Stars
Bought as a gift from a wish list
Published 1 month ago by Oldgirl
4.0 out of 5 stars Four Stars
Good product
Published 1 month ago by andrea
5.0 out of 5 stars ... with another marketing book that’s packed full of enough good...
Seth Godin is back again with another marketing book that’s packed full of enough good advice to blow your mind – here, he expands upon the idea that the old ways of marketing are... Read more
Published 2 months ago by SocialBookshelves.com
4.0 out of 5 stars Four Stars
A great read and very inspirational
Published 2 months ago by Mr Mark J Grace
5.0 out of 5 stars Excellent content well presented on 3 CD's
An enjoying audio presentation which I am listening to in my car. Lots of tips and keeps my attention.
Has a similar feel to 'The Tipping Point'
Published 3 months ago by Mr. S. Loofe
4.0 out of 5 stars Just read it
If you're interested in how you think, and why it might not be as smart as you think, read this.
Published 5 months ago by John
5.0 out of 5 stars Christmas gift for a business acquaintance
A request from him for Christmas - not hasn't finished as yet but is thoroughly engrossed in it. Settled down Christmas afternoon with his nose in it.
Published 9 months ago by Wellington
4.0 out of 5 stars Marketing at the edges
Seth Godin simply written book hails the death of the TV advert and give real insight why companies need to look for niches and look for groups to spread their story. Read more
Published 9 months ago by Bruce Kirkwood
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