Did you know that Ella Yelich-O'Connor (let's call her simply Lorde) created and produced this album, "Pure Heroine" almost by herself, at the tender age of 16, and what she created feels really organic, living (and swimming in its own melancholia) and pure (yes, I almost refer to the title). Not to sound like a proud relative praising a precocious teen, I must underline that I did not really care how old she was, I was (and still am) juts enjoying the album - simple as that!
Okay, Lorde sounds a bit like Lana Del Rey, but does not Miley Cyrus sound like Taylor Swift, and Christina Aguilera like Britney Spears and vice versa. I do not mind the comparison and similarities, what the heck, bring them on, if the result will be so hypnotising and despondent (in the best possible uplifting way) and full of low murmur and gentle laughs and delights and intelligence.
Seriously, the more I listen to "Pure Heroine", the more I like it, it is definitely a grower. Just an example: while it is playing in the background, some songs will always bring my attention to them, no matter what I am doing. Which I think pretty much equals to the fact that there is more to the album than musings of some "bored" (as NME called her) teenager, yes, some of the songs are much catchier than the others, but I've listened to so many albums which, when played in the background, forever stayed there.
This is a beautiful, atmospheric if not a bit moody and impressive debut which has an almost magical feel to it.