With the release of `Pure', Gary Numan's reinvention as industrial metal tour-de-force was complete, as the circular influence of Numan on NIN and vice versa bloomed into a huge album that was fully and authentically absorbed into the genre, whilst still being SO Numan that it couldn't possibly be anyone else.
It also confirmed the direction that most fans suspected he was heading and for me personally, as a long-term metal fan as well as a die-hard Numan fan, it was a direction that I could have only dreamed of 10 years before!
Everything about `Pure' is right and from the moment the crushing title-track kicks in to the final strains of `I Can't Breathe', the quality never dips. Along the way there are some real killers such as the powerful `Listen To My Voice', the stunning `Prayer For The Unborn' (which was subsequently improved even further on the Limited Tour Edition of this album) and the almighty `My Jesus' to name but a few.
The general atmosphere is characteristically moody, but the music is much more varied than on its rather sparse and samey predecessor `Exile', and whilst some songs still see Numan railing against God, there are plenty of more personal, emotional lyrics this time too.
As ever though, Gary Numan can't honestly be compared with anyone else and the industrial influence is just that, an influence...this is a heavy NUMAN album.
`Pure' is a brilliant album and it's how Gary Numan sounds now. Try it, you'll be impressed.
You probably love it. Recommended without reservation.