This storyline runs through PunisherMax issues #6-11 from 2010, collected as Punishermax: Bullseye (Punisher Max (Quality Paper))
. This series by Jason Aaron & Steve Dillon is set in an alternative universe to the regular Marvel one, as the Punisher gets his own private Ultimates-like universe, in order to tell the story of Wilson Fisk and how he became the Kingpin, as the Mafia decide enough is enough after thirty or forty years of the Punisher. Previously, the Mafia have set a trap for the Punisher by giving Wilson Fisk their money to create a fictitious `kingpin of crime' as bait to draw the Punisher out into a trap. Well, I'm sure we can imagine what Wilson does with the money, and he uses the Punisher for his own nefarious and entertaining ends to really become the Kingpin of Crime.
This chapter sees Wilson Fisk hire the assassin Bullseye to kill Frank Castle. Unfortunately, Bullseye has his own way of working, and spends a lot of time "getting inside Frank's head", which necessitates a lot of killing, maiming and torture, more than even Fisk can stand. Bullseye gets closer and closer, picking of Frank's resources as he goes, until Frank is finds himself alone and almost unarmed against the entire NYPD and Bullseye. Bullseye discovers some dark secrets about the death of Frank's family, and there is a climactic rooftop showdown at Fisk's headquarters from which only one person walks away from.
Steve Dillon has mastered the dead eyes and cheerful grins of the criminals who inhabit the world of the Punisher, and he usually guarantees a blood-drenched five-star story of sadistic and casual killing, and this volume is no exception, though Bullseye manages to take us even further into the depths that we have been before.