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Puffin By Design: 2010 70 Years of Imagination 1940 - 2010 [Paperback]

Phil Baines
4.7 out of 5 stars  See all reviews (3 customer reviews)
RRP: 20.00
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Book Description

27 May 2010

Late in 1939 a chance meeting between Penguin founder, Allen Lane, and natural history publisher, Noel Carrington, changed the future of children's publishing with the formation of a series called Puffin Picture Books. The first four titles appeared in 1940 and the series quickly established a reputation for presenting children's non-fiction in a unique blend of editing and design. Puffin Story Books soon followed with the publication of Worzel Gummidge in 1941 and, like the original launch of Penguin itself, these story books appeared in the three horizontal stripe design.

Looking back at seventy years of Puffin paperbacks, Phil Baines charts the development of Puffin and the role of illustrators and designers in creating and defining the identity of the Puffin list from the very first picture book through to modern day. Rich with stunning cover and inside illustrations, and filled with detail of individual titles, Phil discusses the changes in typography, illustration and printing techniques over Puffin's spectacular 70-year history.

An extraordinary and beautiful book, this is a perfect companion to Penguin By Design.


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Puffin By Design: 2010 70 Years of Imagination 1940 - 2010 + Penguin by Design: A Cover Story 1935-2005
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Product details

  • Paperback: 256 pages
  • Publisher: Allen Lane (27 May 2010)
  • Language: English
  • ISBN-10: 014132614X
  • ISBN-13: 978-0141326146
  • Product Dimensions: 1.8 x 18.7 x 23.2 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 373,440 in Books (See Top 100 in Books)

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Product Description

About the Author

Phil Baines was born in Kendal, Westmorland in 1958. He graduated from St Martin's School of Art in 1985 and the Royal College of Art in 1987, and is now Professor of Typography at Central Saint Martins, University of the Arts London. He has written extensively for the design press as well as three books: Type & Typography (2002, with Andrew Haslam); Signs, Lettering in the Environment (2003, with Catherine Dixon), and Penguin by Design: A Cover Story 1935-2005 (2005).

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Customer Reviews

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Most Helpful Customer Reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Excellent history of book design 16 Sep 2010
Format:Paperback|Verified Purchase
This is a fantastic book for anyone who loves children's books, but also for those interested in style and design throughout the 20th century. It charts the evolution of Puffin's image from 1940 to the present, and spares no expense on the quality and number of images reproduced. However, it is not really a gallery of all your favourite cover art - rather, the book is a survey of cover styles, with a generous selection of examples from each period. Phil Baines provides a sometimes critical commentary on the innovations made, and how well he believes they worked in terms of graphic design. The contents of the books illustrated are not discussed, beyond identifying whether they are fiction or not.

It was fascinating to me to see the beautiful covers from the very first Puffins - way before my time, and which I have never seen even second hand. As the designs became more familiar to me from my own library, there were plenty that brought back memories, and some that made me cringe! The teen imprints, Peacock Books and Puffin Plus, are also discussed, as are plenty of Picture Puffins.

This would make a great gift for a book lover or for someone interested in graphic design history. This was published to celebrate Puffin's 70th birthday, but it is we who have received a lovely gift!
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3 of 3 people found the following review helpful
4.0 out of 5 stars memories for baby boomers 22 Jan 2011
Format:Paperback
For those of us born between 1940 and 1960 this is a real nostalgia trip. It brings back happy memories of collecting the latest Puffins, particularly as Christmas and birthday presents. Great to be reminded of all those hours of reading - and of the calibre of the artists commissioned to illustrate the books: great value then at 2/6, can you remember it? Hooray for those hero(usually heroine)editors at Penguin, I owe them a considerable debt of gratitude for my lifelong reading habits.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Perfect Puffin Pick Up 10 Jan 2011
By NickyP
Format:Paperback
Puffin books have shaped many childhoods as an affordable pocket money read. Dip into this gem for a nostalgic look back at Puffin books over the years some of which may still be on your bookshelf. The artwork and styles are explained. There is plenty to read and plenty to look at. A perfect Puffin to pick up and peruse!
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