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Publishing for Profit: Successful Bottom-Line Management for Book Publishers
 
 
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers [Paperback]

Thomas Woll , Dominique Raccah
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers + Inside Book Publishing + How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
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Product details

  • Paperback: 373 pages
  • Publisher: Chicago Review Press; 4 Rev Exp edition (22 Feb 2010)
  • Language English
  • ISBN-10: 155652997X
  • ISBN-13: 978-1556529979
  • Product Dimensions: 22.9 x 15.1 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 374,489 in Books (See Top 100 in Books)

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Thomas Woll
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Product Description

Review

"Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear." --Judith Applebaum, author, "How to Get Happily Published"

Book Description

Publishing for Profit provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
As a lecturer in publishing I recommend all my students buy this book. It's comprehensive, packed with practical advice, examples and templates and also tells things how they really are. Yes the theory behind how publishing decisions should be made is to hold a collaborative decision-making meeting where everyone gets their say; the reality is that office politics and the conflicting motivations of different functions make this a highly challenging task. It's this pragmatic approach to how publishers really operate in practice that sets this book apart from other instructional texts on the topic. Personally, I wish I'd read this when I was starting out in a major publishing house: it would have provided invaluable contex, allowing me to make sense not just of my role in one company but also of how the whole industry works. And if you're starting up your own business the practical guidance would be even more directly useful. Overall, an excellent book which even (just) sneaks in a discussion of electronic publishing. Can't wait for an updated edition dealing with even more digital publishing developments.
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1 of 2 people found the following review helpful
By Annie
Format:Paperback
This is quite a practical guide, useful for someone looking to start up a business. It contains lots of pro-formas and good guidance. It wasn't quite what I was after - I wanted something more theoretical because I'm just doing a research project on the publishing industry rather than getting 'hands on', but I could see that it would be really useful to other people.
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Amazon.com:  28 reviews
36 of 36 people found the following review helpful
Keep this close at hand 8 April 2004
By Lynellen Perry - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
As a small publisher, I definitely want to get to a successful bottom-line! This book is helping Chalfont House become even more successful. It's one thing to say that a published book is working well...but show me the numbers! Publishing for Profit shows you exactly what you need to know for a Title Profit and Loss statement. Other topics demonstrated are: defining your niche, goal setting, budgeting, cash flow analysis, income statements, balance sheets, planning, contracts, distribution, marketing, advertising and publicity, and operations. Those sound like dreadful, math-filled, boring accounting topics, but Woll makes them urgently relevant.

There are 35 highly valuable forms/tables included: book sales by channel; publishing time line; organization chart; budget template; cash flows; growth rate; income statement; editorial plan; comparative book template; title p&l; contract analysis; title fact sheet; production schedule and checklist; tip sheet; book list analysis; sales tracking; marketing plan; author questionnaire; subsidieary rights forms; and book club pricing template.

Get out your highlighter, and dog-ear this book!

45 of 47 people found the following review helpful
Profit From Experience 2 Oct 2000
By Dan Poynter - Published on Amazon.com
Format:Paperback
Whether publishing their own work or taking in manuscripts, publishers pursue fame, fortune or both. Unfortunately, most publishers are interested primarily in marketing, promoting and distributing; selling more books. Tom Woll shows you something more important: keeping track; counting your money. He shows you how to manage your cash and organize your business--to sell more books.

I have been a publisher for 31 years and I wish this book had been written 32 years ago. DanPoynter@ParaPublishing.com.

20 of 20 people found the following review helpful
Thomas Woll has the expertise to teach about publishing. 14 July 2003
By David A. Hall - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Thomas Woll draws from a variety of publishing experiences including being a start-up publisher and years of consulting for a variety of publishing clients. He has the expertise to teach us the publishing business.

He covers the gamut of publishing. Subjects covered include defining your niche, structuring your staff, using financial projections, the editorial process, copyrights, book production, sales, more sales, fulfillment, publicity, selling subsidiary rights (a special expertise of his), direct mail marketing (another of his areas of special expertise), and (ugh) returns. I can't imagine a publisher, new or experienced, not being able to find great value in this book.

Tom gives a variety of valuable forms and charts to use for tracking data and strategic planning. We've decided to incorporate several of these into our operations. He also goes through in greater detail than I've seen in any other book the projections you need to run in order to manage your cash flow. Cash flow will make or break your publishing company. Study these sections carefully.

I speak from my own experience as a small publisher: If you're a small publisher, you need to know the information in this book. As Tom says, publishing is a tough business, and you need the competitive edge of this knowledge.

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