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Public Relations Writing: The Essentials of Style and Format [Paperback]

Thomas H. Bivins

Price: £61.10 & FREE Delivery in the UK. Details
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Book Description

19 Feb 2013 0073526231 978-0073526232 8
Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
--This text refers to an out of print or unavailable edition of this title.

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Amazon.com: 3.8 out of 5 stars  6 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars PR Textbook 10 Sep 2012
By MJP - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Bivin's text is a great book, updated with the latest approaches. Students give it good reviews, too. I'll use it again next year.
3.0 out of 5 stars Helped with the Job Hunt 7 Dec 2013
By Lauren Eve - Published on Amazon.com
Verified Purchase
It's a bit dated, but the principles hold up. Interestingly, I got a political writing job 3 weeks after I bought this book!
4.0 out of 5 stars needed by any PIO 10 Aug 2013
By Jacquelyn Griffin - Published on Amazon.com
Format:Paperback|Verified Purchase
very helpful with lay out and proper wording for specific issues that would be used by PIO. very good very good
3.0 out of 5 stars Great information but not too exciting 13 Jan 2013
By Shelly Rogers - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is filled with tons of great information for Public Relations majors. Unfortunately, like most textbooks, it's presented in a not-so-exciting fashion.

It's a great resource, but not really anything you''ll want to read again and again.
3 of 5 people found the following review helpful
3.0 out of 5 stars OK as a very broad overview for beginners 21 Aug 2007
By Janice King - Published on Amazon.com
The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on corporate communications. However, while the information presented is clear and relevant, it lacks depth. Students who want to pursue PR and marketing writing as a career will want to supplement this book with other resources.
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