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Public Relations Strategy (PR In Practice) [Paperback]

Sandra Oliver (Author)

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Planning and Managing Public Relations Campaigns: A Strategic Approach: A Step-by-step Guide (PR In Practice) by Anne Gregory Paperback �18.99

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Product details

Paperback: 208 pages
Publisher: Kogan Page; 3 edition (3 Nov 2009)
Language English
ISBN-10: 074945640X
ISBN-13: 978-0749456405
Product Dimensions: 23.3 x 15.6 x 1.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 234,056 in Books (See Top 100 in Books)

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Product Description

Ireland's Marketing & Media Monthly - Summer 2007

'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' --This text refers to an alternate Paperback edition.

Ireland's Marketing & Media Monthly - Summer 2007

'This book has some excellent case studies'
--This text refers to an alternate Paperback edition.

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1 of 1 people found the following review helpful

Key text for students and professionals. 17 Nov 2011

By Miss L. Ridgway

Format:Paperback

This book is a great introduction to key theory and practice for PR strategy which allows you to understand in both theoretical and practical contexts.

I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!

All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.

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