- Paperback: 160 pages
- Publisher: Kogan Page (1 Sep 2001)
- Language English
- ISBN-10: 0749435410
- ISBN-13: 978-0749435417
- Product Dimensions: 23.7 x 15.4 x 1.1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
170,540 in Books (See Top 100 in Books)
- #78 in Books > Business, Finance & Law > Sales & Marketing > Public Relations
- See Complete Table of Contents
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More About the Author
Product Description
Ireland's Marketing & Media Monthly - Summer 2007
'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' --This text refers to an alternate Paperback edition.
a valuable learning tool for students' --This text refers to an alternate Paperback edition.
Ireland's Marketing & Media Monthly - Summer 2007
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This book is a great introduction to key theory and practice for PR strategy which allows you to understand in both theoretical and practical contexts.
I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!
All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.
I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!
All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.
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