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Public Relations Strategy: A Guide to Corporate Communications Management (PR In Practice) Paperback – 1 Sep 2001


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Product details

  • Paperback: 160 pages
  • Publisher: Kogan Page; 1 edition (1 Sept. 2001)
  • Language: English
  • ISBN-10: 0749435410
  • ISBN-13: 978-0749435417
  • Product Dimensions: 15.4 x 1.1 x 23.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,649,904 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."
-- SciTech Book News, August 2007

'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' -- Ireland's Marketing & Media Monthly - Summer 2007

'This book has some excellent case studies'
-- Ireland's Marketing & Media Monthly - Summer 2007 --This text refers to an out of print or unavailable edition of this title.

Book Description

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Miss L. Ridgway on 17 Nov. 2011
Format: Paperback
This book is a great introduction to key theory and practice for PR strategy which allows you to understand in both theoretical and practical contexts.

I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!

All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.
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