- Hardcover: 708 pages
- Publisher: Longman; 3rd edition edition (1 Jan 1992)
- ISBN-10: 0065001001
- ISBN-13: 978-0065001006
- Product Dimensions: 23.1 x 18.8 x 3.6 cm
- Amazon Bestsellers Rank: 3,563,811 in Books (See Top 100 in Books)
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Product Description
Product Description
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.
--This text refers to an out of print or unavailable edition of this title.From the Back Cover
Using real-life case studies, Public Relations, Sixth Edition, helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Comprehensive and up-to-date, this best-seller emphasizes ethics, international public relations, and the latest on technology's growing impact on the field. With the addition of new co-author Glen Cameron, this renowned author team thoroughly prepares students to practice public relations effectively and ethically in today's global economy.
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3 reviews
26 of 36 people found the following review helpful
This book is great.. it's for all people.
26 July 1999
Format:Hardcover
Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.
2 of 2 people found the following review helpful
Public Relations, by Philip Ault. Reviewed by: Adam Platts
28 Sep 2006
Format:Hardcover
There is a reason that a seventh edition of this book has been printed. It is well written and excellent instrucional material. Students of business and marketing would do well to read this text and then save it for future reference.
Reviewed by: Adam Platts, Northridge
Reviewed by: Adam Platts, Northridge
3 of 4 people found the following review helpful
good book
12 Aug 2002
Format:Hardcover
This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.
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