- Hardcover: 192 pages
- Publisher: Kogan Page; 1 edition (3 April 2009)
- Language: English
- ISBN-10: 0749455071
- ISBN-13: 978-0749455071
- Product Dimensions: 15.2 x 2 x 22.9 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 588,560 in Books (See Top 100 in Books)
- See Complete Table of Contents
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications Hardcover – 3 Apr 2009
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'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.' Communication Director 'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the traditional PR role.' Managing Growth 'A very readable introduction to public relations in the internet age.' Behind the Spin blog
Tactics for exploiting Google, Facebook, YouTube, Bebo and more for successful PR|Outlines constantly evolving ways in which dynamic companies are reaching new audiences|Social media is one of the biggest growth areas which can be used to target 18-24 year oldsSee all Product Description
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Top Customer Reviews
For those practitioners relatively new to social media, the first half of Rob's book talks about the changing nature of communications, media fragmentation, relinquishing control, the emergence of new channels (blogs, wikis, RSS, podcasts, bookmarking, social networks), search engine optimisation, new ethics and the "the battle for influence at the digital frontier".
The second half looks at what that "battle" means for the PR industry. Rob suggests ways in which PR practitioners will need to reconsider their communications 'mix', describes some tools of the trade - from social media releases to evaluation and measurement - before reminding us about some potential "bear traps" and wondering about "the next big thing".
As the social media world is constantly evolving, occasionally some of Rob's descriptions of the new channels and the major players are slightly dated - a lot can change in the months between submitting a manuscript and the book finally hitting the bookshelves (as I know from my own experience in writing a book). For example, I found myself thinking "you could have mentioned ..." only to realise that the company or application I had in mind was only recently launched.
Some omissions are probably more a matter of personal choice (as you would expect with something so essentially focused on individual interaction).Read more ›
Most Recent Customer Reviews
PR and the social web is an intelligent, well-written, and authoritative introduction to how a technological revolution is leading to profound changes in public relations... Read morePublished on 4 Feb. 2013 by Andy Green
Public Relations and the Social Web is a good introduction to how the internet is destroying the media and its impact on the public relations industry. Read morePublished on 15 July 2012 by Stephen Waddington