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Product Description
Product Description
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.
About the Author
Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.
Inside This Book
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First Sentence
In light of the solid (year-on-year) performance delivered hy agencies in the top 150 (as delivered annually hy PR Week (1996)), now would seem a perverse time to question the future of public relations. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In light of the solid (year-on-year) performance delivered hy agencies in the top 150 (as delivered annually hy PR Week (1996)), now would seem a perverse time to question the future of public relations. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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