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Public Relations: A Practical Guide to the Basics (PR In Practice) [Paperback]

Philip Henslowe (Author)

3.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 160 pages
Publisher: Kogan Page; 2 edition (3 Aug 2003)
Language English
ISBN-10: 0749440724
ISBN-13: 978-0749440725
Product Dimensions: 1.3 x 14.6 x 22.9 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: 424,095 in Books (See Top 100 in Books)

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Product Description

Review

"Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR." Management Today

Management Today

"Should suffice as an in-depth ready reference for the PR newbie. It does what it says on the tin, offering indeed a practical guide to PR."

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Most Helpful Customer Reviews

10 of 11 people found the following review helpful

an excellent overview / reference book for PR 3 Mar 2001

By A Customer

Format:Paperback

A great way to get started in the PR industry, giving lots of practical hints and tips. Although some subjects could do with a little more detail this is a great book to keep as a reference for anybody starting out in PR.

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very basic introduction to PR 5 Aug 2009

By A. Hunter

Format:Paperback

The content is incredibly basic, so a good introduction for anyone who is scared of the topic. However not very good as a practical instructional guide. For example we were surprised it didn't have any guidelines on creating press releases.

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