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Product Description
Product Description
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
About the Author
Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.
Inside This Book
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First Sentence
The aim of this chapter is to introduce you to public relations as both an activity and a subject tor academic study. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The aim of this chapter is to introduce you to public relations as both an activity and a subject tor academic study. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
Shirley Harrison's 'Public Relations' is the perfect starting point for those wishing to understand more about the world of PR. It avoids jargon and after reading it you feel you have learnt more about the subject especially if you're a beginner.
The book gives us an entertaining and interesting account of how PR originated from political properganda, public information campaigns through to the essential necessity for successful organisations of today.
It gives us interesting PR case studies which link communication theory with practice. This is a useful tool for the PR student. The case studies involve modern PR campaigns and deal with individual subtopics like crisis management, internal comms and community relations. At the end of the book there are helpful routes for those wishing to study for a career in PR.
As a PR student I found this book essential during my first year of study. It's the initial bible for the subject of PR.
4 of 4 people found the following review helpful
Format:Paperback
Covers the history, theoretical framework, practice and development in public relation, ideal as an introduction for university courses or anyone setting up their own business.
An essential tool for all those who want a thorough grounding in many subjects, journalism, mass communications, as well as professionals in the field.
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