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The Public Relations Handbook (Media Practice) [Paperback]

Heather Yaxley , Alison Theaker
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Table of Contents

Part I The context of public relations  1. What is public relations? Johanna Fawkes  2. Public relations and communications Johanna Fawkes  3. Public relations and politics Ian Somerville and Phil Ramsey  4. Public relations and management Anne Gregory  5. Ethics, professionalism and regulation Alison Theaker  Part II Strategic public relations  6. Public relations and corporate communication Emma Wood and Ian Somerville  7. Public relations and corporate identity Emma Wood  8. Risk, issues and crisis issues management Heather Yaxley  9. Corporate social responsibility – theory and practice Ian Somerville and Emma Wood  10. Evaluation Maioread McCoy and Owen Hargie  11. Global culture and international public relations Peter Walker  Part III Stakeholder public relations  12. Media relations Philip Young  13. Internal communications Liam Fitzpatrick  14. Financial public relations Mark Philimore  15. Public sector public relations Simon Wakeman  16. Consumer public relations Susan Hutchinson  17. Business-to-business public relations Loretta Smith  18. Not-for-profit public relations Peter Brill and Cinzia Marrocco  19. Using new technology effectively in public relations Heather Yaxley  Part IV Shaping the future  20. Future challenges for PR Alison Theaker

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