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The Public Relations Handbook (Media Practice) Paperback – 13 Dec 2007


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Product details

  • Paperback: 432 pages
  • Publisher: Routledge; 3 edition (13 Dec. 2007)
  • Language: English
  • ISBN-10: 0415428025
  • ISBN-13: 978-0415428026
  • Product Dimensions: 23.1 x 15.5 x 2.3 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 825,862 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Alison Theaker runs a bespoke PR coaching service at www.thesparkuk.com. Prior to this she was Senior Lecturer at Marjon College, the College of St. Mark and St. John, Plymouth, UK and was formerly Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, USA. She has been Head of Education and Training at the Institute of Public Relations as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School. She is a Fellow of the Institute of Public Relations and co-author of Effective Media Relations.

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Customer Reviews

3.8 out of 5 stars

Most Helpful Customer Reviews

17 of 17 people found the following review helpful By A Customer on 27 Feb. 2002
Format: Paperback
I am studying public relations at university, and find this book very useful. For example, I could not grasp systems theory until I read about it in this book, and suddenly it made sense! It is quite a thorough yet simplistic text, and is certainly ideal for public relations students. Unlike many of the public relations text books that I have used, I find this book is very straightforward. As it is so concise, it is a very useful introductory text.
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2 of 2 people found the following review helpful By Jane Doe on 18 April 2012
Format: Paperback
Unless you are studying for a degree or post grad qualification in public relations, you will have no idea how hard it is to find theoretical text written in a way that is easy to understand. And these are supposed to be PR academics? What branch of PR did they work in?! I sometimes have to wonder if these dusty old tomes are published in archaic and over complicated language just to make them sound more important than they really are.

Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual. If you've actually read any other author's PR related research paper, journel or seminal report you will see their works littered with references to other authors as well. The difference is that Theaker's book provides just enough liquid refreshment to help you digest another mouthful of dry academic biscuit.
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5 of 6 people found the following review helpful By A Customer on 31 Dec. 2005
Format: Paperback Verified Purchase
I have yet to find a PR book that gives you any idea of how to do the real job in the real world
This would be fine as a 'course book' at college - but fairly useless if you are already working in PR
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Format: Paperback
I read this as it is our set text for Bus and PR at Liverpool John Moores University. There is not doubting it is very good at covering the areas involved in PR but I have to say I started to find it hard going 3/4 of the way through. It's probably a must for most students to get a background in PR but it could be a bit more lively.
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Format: Paperback
PR is not something that you can learn by reading a textbook, but if you are studying towards CAM or CIM this is the best book to read. Simple language, with extensive case studies that complete each chapter to summarise the points explained and help to make sense of the theory.
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Format: Kindle Edition Verified Purchase
For some reason there are very few good books on PR...I don't know why. Anyhow this PR handbook is the most comprehensive one I have read, giving the reader really good overview of this very fragmented industry.
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8 of 11 people found the following review helpful By A Customer on 8 April 2002
Format: Paperback
I am also studying PR at university, and this book helped me the most. if u are studying stakeholder theory, crisis management and internal communication this is the book for u!
the QMUC case study was particulary helpful!
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