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Product Description
Product Description
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council’s Don’t Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer’s Society and Emirates Airlines. It is supported by a companion website at www.routledge.com/textbooks/9780415428026 which features international case studies.
The Public Relations Handbook includes:
- case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities
- specialist chapters on financial public relations, internal communications and marketing public relations
- strategic overviews of corporate identity, globalization and evaluation
- a thorough examination of ethics and professionalism
- over twenty illustrations from recent PR campaigns
- a new chapter dealing with public relations for charities
- a completely revised chapter on dealing with the internet effectively.
From the Back Cover
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and nonprofit organisations including Devon County Council’s ‘Don’t Let Devon Go To Waste’
campaign, Airbus, Somerfield, BT, the Alzheimer’s Society and Emirates Airlines.
The Public Relations Handbook includes:
• case studies, examples and illustrations from a range of campaigns from small and
multinational corporations, local government and charities
• specialist chapters on financial public relations, internal communications and marketing
public relations
• strategic overviews of corporate identity, globalisation and evaluation
• a thorough examination of ethics and professionalism
• more than twenty illustrations from recent PR campaigns
• a new chapter dealing with public relations for charities
• a completely revised chapter on dealing with the internet effectively
Alison Theaker is Senior Lecturer at Marjon College, University College of Plymouth, St Mark and St John, UK and was formerly Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, USA. She was the first Head of Education and Training at the then Institute of Public Relations as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School. She is a Fellow of the Chartered Institute of Public Relations and co-author of Effective Media Relations. She has delivered research papers at conferences in the UK, USA and Australia on teamworking in public relations, improving students’ writing skills and the future of PR as a profession.
--This text refers to an alternate Paperback edition.Browse and search another edition of this book.
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Most Helpful Customer Reviews
17 of 17 people found the following review helpful:
5.0 out of 5 stars
Very thorough, explains key concepts in understandable terms,
By A Customer
This review is from: The Public Relations Handbook (Media Practice) (Paperback)
I am studying public relations at university, and find this book very useful. For example, I could not grasp systems theory until I read about it in this book, and suddenly it made sense! It is quite a thorough yet simplistic text, and is certainly ideal for public relations students. Unlike many of the public relations text books that I have used, I find this book is very straightforward. As it is so concise, it is a very useful introductory text.
2 of 2 people found the following review helpful:
1.0 out of 5 stars
A triumph of presentation over content,
By
This review is from: The Public Relations Handbook (Media Practice) (Hardcover)
I saw the "look inside" part of this book on public affairs and decided it would be worth a buy even at £70. Sadly very poor and very little original thinking outside of this chapter - some sources are so heavily re-quoted you wonder what prompted this book. For £70 you can buy a lot of good books on PR. Avoid this one.
4 of 5 people found the following review helpful:
3.0 out of 5 stars
Pretty basic - but at least it is a start,
By A Customer
This review is from: The Public Relations Handbook (Media Practice) (Paperback)
I have yet to find a PR book that gives you any idea of how to do the real job in the real worldThis would be fine as a 'course book' at college - but fairly useless if you are already working in PR
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