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Public Relations (Frameworks Series) [Paperback]

Frank Jefkins (Author), Daniel Yadin (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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This item: Public Relations (Frameworks Series) by Frank Jefkins Paperback

In stock.
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Planning and Managing Public Relations Campaigns: A Strategic Approach: A Step-by-step Guide (PR In Practice) by Anne Gregory Paperback

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This item: Public Relations (Frameworks Series) by Frank Jefkins Paperback
In stock.
Dispatched from and sold by Amazon.co.uk.
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Planning and Managing Public Relations Campaigns: A Strategic Approach: A Step-by-step Guide (PR In Practice) by Anne Gregory Paperback
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Product details

Paperback: 304 pages
Publisher: Financial Times/ Prentice Hall; 5 edition (25 Aug 1998)
Language English
ISBN-10: 0273634321
ISBN-13: 978-0273634324
Product Dimensions: 23.5 x 15.6 x 1.7 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 392,870 in Books (See Top 100 in Books)

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Product Description

This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.

About the Author

FRANK JEFKINS Revised by DANIEL YADIN Consultant in creative, media and marketing communications

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful

Concise, informative, reader-friendly. 26 July 2000

By A Customer

Format:Paperback

I've marked this book with 4 stars, because it's a lot of money for a small book. If you're doing the ICS diploma in Public Relations, you'll get a feeling of deja vu when you read this book; you can make your own mind up about why that is! I'm currently studying for the LBBI in PR and find this book tells me what I need to know in a manner I can understand. Quite frankly, I don't want to put it down. The books I have for my A level in Business Studies are a real hard slog, so I was delighted to discover that not all study in 'old age' needs to be painful. If you want to get a grounding in PR, buy this book!

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Amazon.com: 1 review

Public Relations by Fr.Jefkins 6 May 2000

By Tany Alt - Published on Amazon.com

Format:Paperback

Wery interesting and helpfull book about theoretical and practical aspects of PR: Public Relations & other type of public activity;Development of Projects & Programmes in the field of PR; internal PR activity & consulting etc/

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