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Public Relations (Frameworks Series) (Paperback)

by Frank Jefkins (Author), Daniel Yadin (Author)

4.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 304 pages
Publisher: Financial Times/ Prentice Hall; 5 edition (25 Aug 1998)
Language English
ISBN-10: 0273634321
ISBN-13: 978-0273634324
Product Dimensions: 23.5 x 15.6 x 1.7 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 375,197 in Books (See Bestsellers in Books)

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Product Description

Product Description
This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses. The overall structure has been retained and the main feature of the revision is an extensive updating across all chapters.

About the Author
FRANK JEFKINS Revised by DANIEL YADIN Consultant in creative, media and marketing communications

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7 of 7 people found the following review helpful:

4.0 out of 5 stars Concise, informative, reader-friendly., 26 Jul 2000

By A Customer

I've marked this book with 4 stars, because it's a lot of money for a small book. If you're doing the ICS diploma in Public Relations, you'll get a feeling of deja vu when you read this book; you can make your own mind up about why that is! I'm currently studying for the LBBI in PR and find this book tells me what I need to know in a manner I can understand. Quite frankly, I don't want to put it down. The books I have for my A level in Business Studies are a real hard slog, so I was delighted to discover that not all study in 'old age' needs to be painful. If you want to get a grounding in PR, buy this book!

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