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Product details

  • Paperback: 388 pages
  • Publisher: John Wiley & Sons; 2nd Edition edition (30 May 2006)
  • Language: English
  • ISBN-10: 0471772720
  • ISBN-13: 978-0471772729
  • Product Dimensions: 18.7 x 2 x 23.5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 9,820 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

" the ideas herein will make your creative mind fly for sure!" ( TamsPalm Blog, September 2006)

From the Back Cover

Proven techniques that maximize media exposure for yourbusiness

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tools with insight and flair to provide guidanceon every aspect of PR, so you can launch a full–throttle campaignthat′ll generate buzz and build your bottom line.

Discover how to

  • Map a winning PR strategy
  • Grab attention with press releases, interviews, and events
  • Cultivate good media relations
  • Get print, TV, radio, and Internet coverage
  • Manage a PR crisis

Inside This Book (Learn More)
First Sentence
When I was a young man of 24 and almost a complete beginner at public relations, I got on the front page of USA Today with a feature story about the baseball strike and a color photograph of my partner and myself. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By A. Hunter on 5 Aug. 2009
Format: Paperback
Broken up into chapters and well indexed so easy to find what you're looking for. Gives practical instrcutions, theorectical advice and real-life examples to illustrate the author's points. Would be useful for people who own a small or large company, work in PR for one company or possibly as a starter in a PR firm.
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.
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By Elyse Silver on 10 July 2013
Format: Paperback Verified Purchase
Excuse the terrible pun title. This book was purchased after careful consideration, I have looked at so many reference PR books and kept finding I was disappointed as they were sector specific - that wasn't what I was looking for. This book however, offers a wealth of idea's suggestions and tips suitable for PR's and companies working in any employment area.

I fully recommend this book if you're working in PR, studying to be a PR consultant or if you plan to do your own PR work for your company. It's informative and doesn't leave you bored.
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4 of 5 people found the following review helpful By Ms. A. Mccarthy on 29 Jun. 2009
Format: Paperback
As a creative professional, this book is exactly what i hoped it would be! very informative, very well written, repeats itself a tad but perhaps that is to cement some of it's points? it clarifies your suspicions and gives you the confidence to try our your pr ideas!
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By Chris Mortley on 16 Aug. 2013
Format: Paperback Verified Purchase
Perfect for all people entering the field of PR, or - like me - making the transition from communications into PR.
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