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"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
Product Description
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz –– and build your bottom line.
Discover how to
∗ Map a winning PR strategy
∗ Grab attention with press releases, interviews, and events
∗ Cultivate good media relations
∗ Get print, TV, radio, and Internet coverage
∗ Manage a PR crisis
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz –– and build your bottom line.
Discover how to
∗ Map a winning PR strategy
∗ Grab attention with press releases, interviews, and events
∗ Cultivate good media relations
∗ Get print, TV, radio, and Internet coverage
∗ Manage a PR crisis
Inside This Book
(Learn More)
First Sentence
When I was a young man of 24 and almost a complete beginner at public relations, I got on the front page of USA Today with a feature story about the baseball strike and a color photograph of my partner and myself. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
When I was a young man of 24 and almost a complete beginner at public relations, I got on the front page of USA Today with a feature story about the baseball strike and a color photograph of my partner and myself. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
Broken up into chapters and well indexed so easy to find what you're looking for. Gives practical instrcutions, theorectical advice and real-life examples to illustrate the author's points. Would be useful for people who own a small or large company, work in PR for one company or possibly as a starter in a PR firm.
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.
4 of 5 people found the following review helpful
Format:Paperback
As a creative professional, this book is exactly what i hoped it would be! very informative, very well written, repeats itself a tad but perhaps that is to cement some of it's points? it clarifies your suspicions and gives you the confidence to try our your pr ideas!
0 of 1 people found the following review helpful
Format:Paperback
I've got to confess I'm a magazine publisher who gets pestered by PR companies for my media planner, forward features list etc, which I always send them, thinking that they may be helping me sell my advertising. Anyway, I bought the book because I wanted to find out what PR people actually did (they certainly didn't generate any advertising for me!). Shock, horror, the book explained that PR companies go to (my) clients and tell them not to take paid adverts, but to submit articles for publication instead. The PR company appears to get paid with my foregone advertising revenue. Ouch, we now have a comprehensive internal policy for all PR company interactions.
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