"...McCusker profiles some of the most famous and infamous PR disasters from a lesson learnt perspective." -- The Practitioner
"An excellent book for corporate business executives and students of communications...should be required reading for all PR consultants."
-- Alan Capper, Adjunct Professor, Culture and Communications Department, New York University, and Former Chairman, Rowland Worldwide
"Covers some of the biggest PR disasters in recent years and should be read by those in the field (entry level and experienced) to help avoid these types of situations." -- New York Monthly
“A compelling and entertaining read.” -- Public Relations Review
“The underlying message is explosive.” -- Brand Strategy
Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.