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Public Relations Disasters: Inside Stories and Lessons Learnt Paperback – 3 Mar 2006

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Product Description


"...McCusker profiles some of the most famous and infamous PR disasters from a lesson learnt perspective." -- The Practitioner

"An excellent book for corporate business executives and students of communications...should be required reading for all PR consultants."
-- Alan Capper, Adjunct Professor, Culture and Communications Department, New York University, and Former Chairman, Rowland Worldwide

"Covers some of the biggest PR disasters in recent years and should be read by those in the field (entry level and experienced) to help avoid these types of situations." -- New York Monthly

“A compelling and entertaining read.” -- Public Relations Review

“The underlying message is explosive.” -- Brand Strategy

Book Description

Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe.

Inside This Book

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First Sentence
The tactic of using a sports star or celebrity as the public face of a brand has been deployed to great effect on numerous occasions. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 2 reviews
Love this book!!! 4 Jan. 2011
By Tatum - Published on Amazon.com
Format: Paperback Verified Purchase
I'm only half way through Public Relations Disasters, but it's a great read for anyone practicing PR or for anyone who loves to follow the news. The stories are interesting and, since each chapter is a different story, it's a great book to come back to whenever you have time to read.
Helpful study 29 Mar. 2006
By Bill Divel - Published on Amazon.com
Format: Paperback
This book includes many case studies of public relations problems. It includes the story of how Proctor & Gamble discovered that one of its competitors was spreading rumors about P&G being in league with Satan, because of its man in the moon logo. How bizarre is that!
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