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Review
Dr David McKie
Professor of Management Communication, Waikato Management School
Jacquie L’Etang’s Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire
L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School
Jacquie L’Etang’s Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire (Jennifer F. Wood Ph.D. )
Product Description
• Reputation
• Risk
• Impression management
• Celebrity
• Ethics
• Persuasion and propaganda
• Emotional and spiritual dimensions of management
• Promotional culture and globalization
Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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1 of 2 people found the following review helpful:
4.0 out of 5 stars
Counterwweight to American functional titles,
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This review is from: Public Relations: Concepts, Practice and Critique (Paperback)
L'Etang's book is a refreshing counterweight to American "How to" books that are mainly concerned with functional Public relations that unfortunately dominate PR curriculla even in Europe. By her eclectic approach the author forces students and practitioners to think for themselves instead of taking the author's point of view as gospel truth.As a former lecturer in journalism, media and PR I would recommend this text as foundational text book at both undergraduate and graduate level if only to act as a counterweight to Amerrican texts -- and force students to think for themselves.
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