L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. (David McKie)
At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study. (Julia Jahansoozi)
Jacquie L'Etang is Director of the MSc in Public Relations at the University of Stirling (full-time degree). She was co-editor and co-author of Critical perspectives in public relations and Public relations: critical debates and contemporary practice and author of Public relations in Britain: a history of professional practice. She is currently writing a book for SAGE about PR and sport entitled Sports PR: Concepts and Issues.