- Hardcover: 304 pages
- Publisher: Sage Publications Ltd (29 Nov 2007)
- Language English
- ISBN-10: 1412930472
- ISBN-13: 978-1412930475
- Product Dimensions: 23.1 x 18.5 x 2.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,695,468 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Review
L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School
Dr David McKie
Professor of Management Communication, Waikato Management School
Jacquie L’Etang’s Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire
L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School
Jacquie L’Etang’s Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire (Jennifer F. Wood Ph.D. )
Product Description
This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
• Reputation
• Risk
• Impression management
• Celebrity
• Ethics
• Persuasion and propaganda
• Emotional and spiritual dimensions of management
• Promotional culture and globalization
Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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Customer Reviews
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Paperback
L'Etang's book is a refreshing counterweight to American "How to" books that are mainly concerned with functional Public relations that unfortunately dominate PR curriculla even in Europe. By her eclectic approach the author forces students and practitioners to think for themselves instead of taking the author's point of view as gospel truth.
As a former lecturer in journalism, media and PR I would recommend this text as foundational text book at both undergraduate and graduate level if only to act as a counterweight to Amerrican texts -- and force students to think for themselves.
As a former lecturer in journalism, media and PR I would recommend this text as foundational text book at both undergraduate and graduate level if only to act as a counterweight to Amerrican texts -- and force students to think for themselves.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
It's OK, but I'm not in love
22 April 2012
Format:Paperback
First the good points:
1) This text approaches public relations from a critical perspective, which is refreshing because it helps students put the profession in perspective without evangelizing for the industry or apologizing for its limitations.
2) It has a format that encourages reflection and analysis. The first page of every chapter begins with a highlighted box entitled, "Before You Read A Single Word." This section asks several questions to help students determine their understanding of the chapter's key concepts before they begin reading. This makes it easier for them to realize what they have learned when they come to end of the chapter. Also, that same first page has a list of key concepts that the chapter covers and the final page of each chapter offers a short summary of the content along with suggestions for further reading.
3) Overall, this text is thorough and covers all of the ideas and concepts that are important in PR today.
4) The price is relatively reasonable (emphasis on 'relatively').
Now the not-so-good points:
1) The writing is dry, which is surprising given the creative format of the book.
2) The sequence of chapters doesn't make a lot of sense to me. For instance, "PR in Promotional Culture," one of the strongest chapters--and one that is seldom present in other PR texts I've seen--is one of the last in the text. I find that odd when an understanding of the pervasiveness of public relations, from personal PR to celebrity to brand, is the perfect place from which to introduce undergraduates to the features of this dynamic practice, or craft as we once called it.
3) While theory is essential, the text delves into theory at the expense of covering practical applications of public relations. It does have a good chapter on health communication and social marketing, and there is the requisite chapter on media relations, but the chapters on corporate communications are more about organizational behavior rather than the place of public relations in the management function and there is virtually nothing on the core skills such as writing and issues analysis.
Bottom Line: This text is useful and I will probably pull selections from it for a course packet that I plan to use the next time I teach an undergraduate PR survey course. But as a stand alone text, I don't think this cuts it. (But I should also say that I have never found a PR text that I did feel was a stand-alone, so perhaps others will find it more suitable.)
1) This text approaches public relations from a critical perspective, which is refreshing because it helps students put the profession in perspective without evangelizing for the industry or apologizing for its limitations.
2) It has a format that encourages reflection and analysis. The first page of every chapter begins with a highlighted box entitled, "Before You Read A Single Word." This section asks several questions to help students determine their understanding of the chapter's key concepts before they begin reading. This makes it easier for them to realize what they have learned when they come to end of the chapter. Also, that same first page has a list of key concepts that the chapter covers and the final page of each chapter offers a short summary of the content along with suggestions for further reading.
3) Overall, this text is thorough and covers all of the ideas and concepts that are important in PR today.
4) The price is relatively reasonable (emphasis on 'relatively').
Now the not-so-good points:
1) The writing is dry, which is surprising given the creative format of the book.
2) The sequence of chapters doesn't make a lot of sense to me. For instance, "PR in Promotional Culture," one of the strongest chapters--and one that is seldom present in other PR texts I've seen--is one of the last in the text. I find that odd when an understanding of the pervasiveness of public relations, from personal PR to celebrity to brand, is the perfect place from which to introduce undergraduates to the features of this dynamic practice, or craft as we once called it.
3) While theory is essential, the text delves into theory at the expense of covering practical applications of public relations. It does have a good chapter on health communication and social marketing, and there is the requisite chapter on media relations, but the chapters on corporate communications are more about organizational behavior rather than the place of public relations in the management function and there is virtually nothing on the core skills such as writing and issues analysis.
Bottom Line: This text is useful and I will probably pull selections from it for a course packet that I plan to use the next time I teach an undergraduate PR survey course. But as a stand alone text, I don't think this cuts it. (But I should also say that I have never found a PR text that I did feel was a stand-alone, so perhaps others will find it more suitable.)
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