This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Trevor Morris is Visiting Professor in Public Relations at the University of Westminster,a Fellow of the PRCA and a non-executive chairman of several PR consultancies .He was formerly the CEO of Chime Public Relations, the UK's largest PR group.
In 2013 he was awarded the PRCA 'Mark Mellor' Award for Outstanding Contribution to the PR Industry
In over thirty years in the PR industry he has successfully built and sold a major PR consultancy with margins of 30%, been the CEO of the UK's largest PR group, worked for numerous major companies and organisations, been one of the three experts that reviewed communications capability at the Cabinet Office and Number 10 Downing Street and written and lectured extensively.
He is the co-author of four books:'PR Today: The Authoritative Guide to Public Relations', 'PR- a Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media', 'Public Relations for Asia' and 'Public Relations for New Europe', all published by Palgrave Macmillan.
Former colleagues range from Lord Tim Bell and David Hill (Tony Blair's Director of Communications) through to Rosie Boycott (journalist and broadcaster) and Sophie Rhys-Jones (The Countess of Wessex).