In a moment of rage, after receiving terrible review for his autobiography, popular newsman Geoffrey Hammond fires his publicist Larry. But when he is caught by photographers in a rather compromising position with a young man, he leaves it up to his publicist Larry (who knows all his client s dirtiest secrets) to spin him out of what seems to be an impossible situation. As the media wait, hungry for the statement on the sex scandal of the century, an unexpected power play unfolds between the two men as they struggle with conscience and imagination and the unavoidable question looms - is all publicity good publicity?