Public House and Beverage Management
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Product Description
Review
A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry.
CABI Information - Feb 2001
CABI Information - Feb 2001
Product Description
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.
'Public House & Beverage Management' introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Covers the management aspects of the licensed trade industry
Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry
Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references
'Public House & Beverage Management' introduces students to:
* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.
The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Covers the management aspects of the licensed trade industry
Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry
Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references
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First Sentence
There are many biblical references to social drinking as well as it being a fundamental element in many Christian sacraments, with a preference for stimulating drinks rather than water. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
There are many biblical references to social drinking as well as it being a fundamental element in many Christian sacraments, with a preference for stimulating drinks rather than water. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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