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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking (Hardcover)

by Kevin Hogan (Author)
4.4 out of 5 stars  See all reviews (5 customer reviews)
RRP: £18.99
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Frequently Bought Together

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking + Influence: The Psychology of Persuasion + What Every Body Is Saying: An Ex-FBI Agent's Guide to Speed-reading People
Price For All Three: £24.58

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Product details

  • Hardcover: 288 pages
  • Publisher: Pelican Publishing Co (1 Dec 1996)
  • Language English
  • ISBN-10: 1565541464
  • ISBN-13: 978-1565541467
  • Product Dimensions: 22.9 x 15 x 2.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 124,546 in Books (See Bestsellers in Books)

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Product Description

Product Description

This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking.


About the Author

Kevin Hogan is a certified hypnotherapist and an expert on body language.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
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4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
5.0 out of 5 stars The Psychology of Persuasion, 29 Aug 2007
This IS exactly what you require IF you are in any sort of business or social situation where you need to persuade anyone to your way of thinking!

Kevin Hogan breaks down in detail the 9 Laws of Persuasion for the you in such a way that it just makes so much sense and you can clearly identify how they have been used on you and how you can now utilise with others.

An absolute must of anyone in sales!

Gary May
AUTHOR: SELLING: Powerful New Strategies for Sales Success
www.garymay.co.uk
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2 of 2 people found the following review helpful:
4.0 out of 5 stars One of the best on this subject.., 3 Sep 2008
By bookreader (UK Sussex) - See all my reviews
This is a very good book. The author has some very good principles and structures and makes it easy to read. It is one of those books where you read and you know the author knows what he is talking about. You will learn alot from this book. I dont get people who write massively long reviews about all the contents in books all i can say is if your into this subject buy it and find out some good techniques top proffessionals use eveywhere. This is one of the best selling books on this subject and you will see why. Buy this and Robert Cialdini's psychology of persuasion ( this is a must for anyone interested in this subject ) because it is the bible of all persuasion books and you will learn the best information there is out there. Hogans book uses alot of Cialdinis theories aswell.

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6 of 18 people found the following review helpful:
4.0 out of 5 stars Actually, it's the psychology of persuasion + sociology, 2 Nov 1998
By A Customer
With regard to sales, you get a reserve of persuasive vocabary from which you can choose to build a very effective pitch. He uses sociology in a large amount to help guide your approach to certain sectors of the population. The latter really helps those more in the marketing/ad. realm. The goal-setting section and the OBT are exemplary for people like you and me who get lost without having a hold on what you ACTUALLY WANT from life. YES! SAY IT! Following those principles WILL make you look important AND powerful to others. The latter part of the book, which relies heavily on NLP is a nice summary of the books INSTANT RAPPORT (Rob. Brooks) and SELLING THE WAY YOUR CUSTOMER BUYS(Sadovsky, Marvin). I gave it a 4 because I'm still stuck on the latter books in relation to my job & life.
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Most Recent Customer Reviews

4.0 out of 5 stars Power of the brain
a good book, quite concise with reminder points after each chapter. handy for those seeking to influence people and understand how peoples minds work and what their motivating... Read more
Published 3 months ago by L. Blair

5.0 out of 5 stars Be Persuasive or Persuaded
Awesome, Kevin really nails the art of communicating, persuassion really works.
We can't not communicate, the psychology of persuasion is the tool to use, to enhance your... Read more
Published on 29 Mar 2005 by Elliott Wald

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