From the Back Cover
Discover where learning comes to life…
MyPsychLab is an exciting new learning and teaching tool designed to increase student success in the classroom, and quickly and easily give instructors access to every imaginable resource needed to teach and administer an introductory psychology course—all housed in one rich site.
MyPsychLab will help students learn, and will save instructors time! And, it's easy to use…
Learning in Context For Students!
MyPsychLab is built on the strength of learning in context. Students actually use the e-book—in exactly the same layout as the printed version—to launch multimedia resources such as animations, video clips, audio explanations, and activities, and profiles of prominent psychologists.
Bring Learning to Life with Simulations!
Visual learning enhances test scores; students will test better after not only reading about psychological material, but actually seeing the concept come to life with the help of multimedia. At the center of MyPsychLab are highly interactive simulations that let students experience psychological phenomena for themselves, which include visual illusions, cognitive maps, memory retrieval, concept formation using prototypes, and more.
Know what to you need to study!
MyPsychLab provides students with multiple structured testing and quizzing opportunities within each chapter to reinforce concepts presented. Results from these assessments then generate an Individualized Study Plan, which allows students to pinpoint exactly where additional study and review is needed.
Additional help always available!
Do students still need additional assistance studying and completing assignments? MyPsychLab also offers students access to The Tutor Center, a free, one on one tutoring service during afternoon and evening hours, and Research Navigator, Pearson Education's online database of academic journals.
And, MyPsychLab is easy to use!
MyPsychLab is a turn-key solution; instructors can spend as much or as little time as they'd like customizing their course; our content is pre-loaded and ready to use. All instructor resources are aggregated in one easy to navigate place, available 24/7. With the click of a mouse, professors have access to the test item file, class grade book, PowerPoint lectures, lecture outlines, and more!
To discover where learning comes to life, log on to www.mypsychlab.com, and begin exploring the many features of MyPsychLab today!
--This text refers to an out of print or unavailable edition of this title.
About the Author
R<>ichard J. Gerrig is a professor of psychology at Stony Brook University. Before joining the Stony Brook faculty, Gerrig taught at Yale University, where he was awarded the Lex Hixon Prize for teaching excellence in the social sciences. Gerrig’s research on cognitive psychological aspects of language use has been widely published. One line of work examines the mental processes that underlie efficient communication. A second research program considers the cognitive and emotional changes readers experience when they are transported to the worlds of stories. His book Experiencing Narrative Worlds
was published by Yale University Press. Gerrig is a Fellow of both the American Psychological Association and the Association for Psychological Science. He is also an associate editor of Psychonomic Bulletin & Review
. Gerrig is the proud father of Alexandra, who at age 16 provides substantial and valuable advice about many aspects of psychology and life in the 21st century. Life on Long Island is greatly enhanced by the guidance and support of Timothy Peterson.
Philip G. Zimbardo is an emeritus professor of psychology at Stanford University, where he has taught since 1968, after earlier teaching at Yale University, New York University, and Columbia University. He also continues to teach at the Naval Post Graduate School in Monterey. Zimbardo is internationally recognized as the “voice and face of contemporary psychology” through his widely seen PBS-TV series, Discovering Psychology, his media appearances, best-selling trade books on shyness, and his classic research, The Stanford Prison Experiment. His current research interests are in the domain of experimental social psychology, with a scattered emphasis on everything interesting to study from shyness to time perspective, persuasion, cults, madness, violence, vandalism, political psychology, and terrorism. Zimbardo has been a prolific, innovative researcher across a number of fields in social and general psychology, with more than 300 professional articles and chapters and 50 books to his credit. To recognize the breadth of his research achievements, the American Psychological Association presented Zimbardo with the Ernest Hilgard Award for lifetime contributions to general psychology. He has also won the Vaclav Havel Foundation Award for his body of research on the human condition. Zimbardo has been President of the Western Psychological Association (twice), President of the American Psychological Association, Chair of the Council of Scientific Society Presidents (CSSP), and now Chair of the Western Psychological Foundation and Director of the Center for Interdisciplinary Policy, Education, and Research on Terrorism. He is most excited about the publication of his new trade book in March 2007 (Random House), which he has been working on intensely for the past several years. Its domain is the psychology of evil; its provocative title: “The Lucifer Effect: Understanding How Good People Turn Evil.”