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``Contains a wonderful selection of the classic studies on psychology.'' (Journal of Marketing )
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"Contains a wonderful selection of the classic studies on psychology." Journal of Marketing 19940701
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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8 of 8 people found the following review helpful
Format:Paperback
I was recommended this book by my lecturer as part of my Psychology course. Unlike most psychology text books, I found it very readable and enjoyable, due to its effective use of examples and illustrations. I would recommend it to anybody who has an interest in how humans make decisions !
4 of 4 people found the following review helpful
Format:Paperback
Since human judgment and decision making is a huge research and application area, it is very hard to find a comprehensive introduction as "The Psychology of Judgment of and Decision Making". Plous' book is both comprehensive and readable; the examples and the problems in relevant chapters of the book helps the reader easily understand what is the structure and function of decision making, and how one can improve his /her judgment. Suitable both for professionals and lay auidance.
1 of 1 people found the following review helpful
Format:Paperback
This is an interesting book regardless of your outlook on life. If you believe every decision we make is based on rational decision, this book will challenge your outlook. A classic of its kind with insights on every kind of social science.
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Most Recent Customer Reviews
Scientific rundown on decision making in lay terms
Making the right decisions is seldom easy. Situations change and choices confound. Faulty perceptions and biases can block clear thinking and undermine the ability to weigh... Read more
Published on 30 Nov 2009 by Rolf Dobelli
Very Interesting
The book is written with lot of research and is very interesting from beginning to end. All possible areas concerned with judgement and decision making are aptly covered. Read more
Published on 28 Jan 2007 by Akhtar Wasim Dar
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