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The Psychology of Attitudes and Attitude Change (Sage Social Psychology Program) [Paperback]

Gregory R. Maio , Geoff Haddock
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

18 Dec 2009 141292975X 978-1412929752
'An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds

'Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University

People spontaneously evaluate things. We form opinions on topics such as war and climate change, on other people such as our work colleagues and celebrities, and on behaviours such as sexual activity and waste recycling. At times, these attitudes can be the focus of bitter debate, and as humans we naturally crave to understand attitudes and how to change them.

In four sections and 11 chapters, Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. The first section looks at what attitudes are and why they are important. The second section examines the ability of attitudes to predict behaviour. From there, the authors consider how attitudes are formed and changed. Finally, they present a variety of major issues for understanding internal (such as, neurological) and external (such as, culture) influences on attitude, along with unresolved questions. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lie ahead.

The Psychology of Attitudes and Attitude Change is for students in psychology, health psychology, communication, business and political science. It is a core text for courses in the psychology of attitudes, persuasion, and social influence and a key resource for modules in social cognition and introductory social psychology


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Product details

  • Paperback: 288 pages
  • Publisher: SAGE Publications Ltd (18 Dec 2009)
  • Language: English
  • ISBN-10: 141292975X
  • ISBN-13: 978-1412929752
  • Product Dimensions: 1.8 x 18 x 22.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 489,957 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

Review

`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds

`Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University

About the Author

I am interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. My two principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children.

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1 of 2 people found the following review helpful
5.0 out of 5 stars Very useful 12 Nov 2011
By Dave
Format:Paperback|Verified Purchase
I bought this book because I needed to learn about attitude theories quickly for a presentation. It did not disappoint, providing a well structured and accessible guide to the psychology of attitudes. Recommended.
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Amazon.com: 4.7 out of 5 stars  3 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars My attitude has been changed 17 Nov 2010
By Cathrine von Ibenfeldt - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is definitive the best general book on attitudes and attitude change that I have read the past three years. It has been most helpful in structuring my own theoretical building blocks, and has triggered me to change my own lectures within this important field. In its simplicity but impactfulness, this book should be mandatory for master students in social sciences.
5.0 out of 5 stars Very good! 14 Sep 2013
By Taiane - Published on Amazon.com
Format:Paperback|Verified Purchase
Well, I like it very much because this book has all the importante concepts of attitudes. Also shows for us future perspectives for to research. I love it!
4.0 out of 5 stars Interesting and important concepts 5 April 2013
By Oriaku Kas-Osoka - Published on Amazon.com
Format:Kindle Edition
I had never thought of attitude in this context until it was presented! I am very eager to learn more and even consider thinking of my research with these processes and structures in mind!
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