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It's the scientific credibility that, for me, made this so compelling. Research findings, such as a basketball team who improved their shooting skills by visualising themselves practising by almost the same margin as another group who actually practised, present convincing evidence for messages so often trotted out by others with nothing to back it up.
I have used some of Maltz's ideas, such as goal setting, myself to great effect. I have also drawn on his concepts (such as the power of the subconscious) as I have coached others on visualising new possibilities for themselves.
If you are a coach, in any capacity, I highly recommend this book for providing practical tools that can bring about significant improvements in someone's attitude.
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