PROVIZ was set up in 2009 by two cycling enthusiast brothers to meet the need for affordable, light-emitting, bright and visible cycling accessories. Following extensive searching, they were shocked that there were so few light-emitting accessories on the market, and that cyclists like them were having to improvise current cycle accessories in an attempt to be more visible. As a result, PROVIZ developed a number of unique, high visibility, light-emitting cycling products which take cycling clothing and accessories to a new level. The best selling cycle magazine Cycling Active said: “One of the most innovative new brands to appear in the cycling trade in 2010 was PROVIZ.” Sales of the PROVIZ high visibility, light-emitting cycling products have been extremely strong since their introduction to the market as cyclists all over the world feel the need to stay highly visible when out on their bikes. As a direct result of the cycling products’ success, as well as consumer demand, they have introduced a range of light-emitting accessories where PROVIZ continues to grow and the product range is ever expanding.