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Propaganda;: The formation of men's attitudes [Unknown Binding]

Jacques Ellul
4.6 out of 5 stars  See all reviews (5 customer reviews)

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Product details

  • Unknown Binding
  • Publisher: Knopf; [1st American ed.] edition (1972)
  • Language: English
  • ISBN-10: 0394441583
  • ISBN-13: 978-0394441580
  • ASIN: B00072KG9G
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 6,082,347 in Books (See Top 100 in Books)

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First Sentence
True modern propaganda can only function within the context of the modern scientific system. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
11 of 15 people found the following review helpful
By A Customer
Jacques Ellul, famous French author decribes the incredible process of propaganda. Totally relevant in today's mind numbing information processing society. Arguably one of the most informative and concise books written on the subject. If you ever wondered what is propaganda and why do you think like you do, this book may help explain some of the difficulties in modern man's inherent thinking. The fact that this comes from French soil and was written prior to the Ken Starr investigation makes it all the more compelling.
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5.0 out of 5 stars Good book great author 27 Aug 2014
Good book for people who want to know how we are managed 100% of the time and do not even know it.
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9 of 15 people found the following review helpful
4.0 out of 5 stars Enlightening summary 15 Dec 2005
Format:Paperback|Verified Purchase
Translated from French, Propaganda initially feels like one of those books you're forced to read for class. Thankfully even though the text remains somewhat cumbersome it continues to be a very good overview on the subject focusing on the subtlety of how propagandas are applied rather than any one totalitarian state's modus operandi.

The sub-head is actually what the book is about - the formation of men's attitudes - which is a far more insightful for the children of propaganda - us.

A fairly quick read, it is worth reading in conjunction with a good history of PR which are effectively one and the same thing - how to form attitudes/shape another's thoughts.
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10 of 17 people found the following review helpful
5.0 out of 5 stars a must read 2 Oct 1998
By A Customer
Though a tad diffucult at times, especially at the begining, but definately worth it. After reading, I will neve look at the mass media the same again. It truly amazing to see the techniques described in the book at work. When I was in high school, and read Orwell's 1984, I came away terrified. After reading this book, I was terrified even more, as I realized such a horrid society is, in many important respects, a reality.
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6 of 11 people found the following review helpful
5.0 out of 5 stars Wake-up call! 15 May 1999
By A Customer
Like The Technological Society, this book is a wake-up call. It portrays the forces that are arrayed against us (humans) with chilling forthrightness. This should be required reading for all students of the media, politics, and anyone who wants to understand why and how such large numbers of people can do and believe the crazy things we see every day.
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