With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.
Propaganda
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43 of 45 people found the following review helpful
Format:Paperback
Bernays is considered as one of the originators of the modern Public Relations industry. If you work in PR, it is essential reading. But it also serves as a dramatic sociological text, full of hard truths about the reality of modern life. This is the reason why Noam Chomsky recommends this book so strongly.
Bernays, as one would expect from the most successful propagandist of the 20th century, has a thorough grasp of psychology and sociology. His psychological view is based on "Uncle Siggy" - his Uncle Sigmund Freud. The origin of his sociological views, however, are less clear, but he shares the views of many liberal thinkers that a real democracy is a danger to be avoided, and not an ideal to be sought.
Bernays likes to point out the fact that we like to think that we are "free", but we are often led by the "experts": in business, in politics, in science, philosophy, ethics. The PR agent serves the interests of the minority who control the interests and habits of the masses (what Bernays calls the "invisible Government"), by using the media industry itself, without its exclicit knowledge.
He describes an example from the fashion industry that is so obvious, that one feels very stupid in not noticing it.
Read.
8 of 8 people found the following review helpful
By William Cohen
VINE™ VOICE
Format:Paperback|Amazon Verified Purchase
Edward Bernays is certainly a man with self-assurance. He describes the machinery by which our perceptions are managed by our 'invisible governors'. And indeed our world has been created by the techniques he describes. But there is a certain amount of hubris in what he's written, and as Adam Curtis explains in 'The Century of the Self' he used his skills for dubious ends. It's certainly a ground-breaking book, but you wonder if Governments and businesses can control the messages in the way he describes in the era of social media and the internet. Also, as we saw in the Iraq war, the truth comes out in the end, and once you've deceived the people once, it's not so easy a second time. Still, it's good to know how the dark arts work, and Bernays is an excellent writer.
10 of 11 people found the following review helpful
By Fin Hope
Format:Paperback
It is a useful book to inform yourelsves of the subtle and at times subliminal techniques of persuasion used on us.
Inform yourself to innoculate yourself so that you will not be mislead.
Bernays and the people in power, are wrong to think that real democracy is a dangerous thing. Its only dangerous to them because it challenges their priviliges and greed.
what we need desperately is a real deomcracy ie govt by for of the people not by for of the mulitnational corporations and their bought politicians which we have now.
This present day recession is a prime example of how we are persuaded to go along with their agenda of cuts to our public services, lower wages, worse work conditions, targetting the poor, etc. Dont believe the hype. The recession was made by the financial elites on purpose and there is absolutely no need for these cuts.
911 was an excuse to go to war and clamp down on civil libertie. The recession is an excuse to impoverish us whilst the rich get richer.
Inform yourself to innoculate yourself so that you will not be mislead.
Bernays and the people in power, are wrong to think that real democracy is a dangerous thing. Its only dangerous to them because it challenges their priviliges and greed.
what we need desperately is a real deomcracy ie govt by for of the people not by for of the mulitnational corporations and their bought politicians which we have now.
This present day recession is a prime example of how we are persuaded to go along with their agenda of cuts to our public services, lower wages, worse work conditions, targetting the poor, etc. Dont believe the hype. The recession was made by the financial elites on purpose and there is absolutely no need for these cuts.
911 was an excuse to go to war and clamp down on civil libertie. The recession is an excuse to impoverish us whilst the rich get richer.
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4.3 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
A very enlightening read
I would recommend this book to absolutely anyone and everyone.
Edward Bernays is known as ‘the father of public relations’ and is undoubtedly one of the most influential... Read more
Edward Bernays is known as ‘the father of public relations’ and is undoubtedly one of the most influential... Read more
Published 2 months ago by Mr V
5.0 out of 5 stars
Awesome read
I would recommend everyone read stuff like this then take a look at what;s happening around them. A small step but worth it.
Published 5 months ago by Patsch
5.0 out of 5 stars
Important book, often misunderstood
This is a fascinating book, which is often misunderstood. The book does not advocate propaganda, as it is currently understood, but argues for a return to the pre-WW1 definition of... Read more
Published 5 months ago by Alex Singleton (www.alexsingleton.com)
5.0 out of 5 stars
essential reading
Though we all are subject to the phenomenon of propaganda on a daily basis, this book is still essential reading. You recognize all of what Bernays is writing. Read more
Published on 30 Jan 2011 by Rafa
4.0 out of 5 stars
Excellent little expo of the subject
I bought this on a whim, because I am interested in propaganda and I had heard of Bernays from a TV documentary I watched. Read more
Published on 29 Aug 2010 by Mr. J. N. White
5.0 out of 5 stars
Brilliant Insight
Shows just WHY we have all been propagandised into believing such fallacies as 'global warming' in order for those at the top to make huge profits from taxes on us breathing... Read more
Published on 17 Mar 2010 by D. Thompson
5.0 out of 5 stars
Bernays studyed man
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person... Read more
Published on 28 April 2009 by Mr. R. M. Breeds
3.0 out of 5 stars
Systems of Control
I rated this at 3 because I mean 'it was OK'. I could not say I 'Liked it' because the information was not what most people would like to know about the world they live in. Read more
Published on 20 Aug 2007 by LanceSword
4.0 out of 5 stars
Good Book - Pity the publisher did not proof read
The book is very good, Bernays has very interesting and pioneering ideas. The only problem was there was more than a handful of spelling errors (excluding the US spellings) and... Read more
Published on 9 May 2006 by Mr. A. La Costa
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