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Project 50 (Reinventing work)
 
 
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Project 50 (Reinventing work) [Hardcover]

Tom Peters
4.0 out of 5 stars  See all reviews (4 customer reviews)
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Product details

  • Hardcover: 208 pages
  • Publisher: Alfred A. Knopf (23 Oct 1999)
  • Language English
  • ISBN-10: 0375407731
  • ISBN-13: 978-0375407734
  • Product Dimensions: 11.2 x 2 x 17.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 152,730 in Books (See Top 100 in Books)

Product Description

Product Description

The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project.
A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work -- right now -- on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now?

We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time . . . on budget . . . who cares?" I.e., does it matter? Will you be bragging about it two--or ten--years from now? Is it a WOW project?

So, then: Step #1 . . .the organization . . .the professional service firm/PSF 1.0. Step 2 . . .the individual . . .the pursuit of distinction/Brand You. And: Step #3 . . . the work itself . . . the memorable project/WOW Projects.

The Project50 is a simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on.


See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Brand You50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Inside This Book (Learn More)
First Sentence
What's with this so-called "inventing"/ "finding" a WOW Project? Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt
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Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Hardcover
Tom Peters is an ex-McKinsey & Co. consultant, who become a management guru by being the co-author of business super-bestseller 'In Search of Excellence' (1982). He has written several books after that huge success, but nothing has come close in quality. This (little) book is part of his 'Reinventing Work' series.

The aim of this book is to make us "believe that work can be cool. That the work matters." The reason? "Work - yours and mine - as we know it today will be reinvented in the next ten years." Perhaps you believe this, but I do not. Yes, we can make work and, in this case, projects more interesting. Tom Peters comes up with a list of 50 ways how to do this. The list is split up in four parts: (1) Create; (2) Sell; (3) Implement; and (4) Exit. Each of the 50 ways raised consists of a short introduction, the main point ("the nub"), the impact, and some examples and quotes. Most of the 50 ways are quite interesting, but they could have been cut down to some 25.

I always feel disappointed when I have to write a negative review, but this time I have no choice. Tom Peters is a famous management guru and an excellent motivational speaker. I feel that he tries to bring his famous energy from his seminars across by using plenty of capitals, wild colors, abbreviations, and exclamation marks. But it just does not work (for me). There are some interesting points, but he would have been better by producing a video of his seminars or writing a proper book - like 'In Search of Excellence' (1982) - on projects. For people interested in projects and project management there is plenty of choice elsewhere. Although the book is small and consists of only 200 pages, the book is not that simple to read due to its format and structure.

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5 of 6 people found the following review helpful
By A Customer
Format:Hardcover
This book is Pilgrim's Progress for those who head up projects (which will be more and more people as organizations downsize and outsource). I liked the way that Tom Peters shows that everyone can make every project meaningful and a valuable, worthwhile contribution. This is a wonderful gift, and one that all can benefit from. Tom, when you redo this book (and with your theory of fast prototyping, I assume that this will come out next month), I think you missed a big opportunity -- helping people pick the project to work on that will make the most difference. If you subscribe to the 80/20 rule, then 20 percent of the projects will make 80 percent of the difference. By picking the right areas to work on, you can multiply your influence by more than 20 times than if you pick the low-potential areas. That is like getting to live 20 times over in one lifetime. Wow! I agree that high potential projects often come disguised as unimportant ones. A good companion book for this one is The Fifth Discipline, to help you understand systems thinking so that you can pick the areas to work on that will influence everything else. The Fifth Discipline Fieldbook and the Dance of Change also have very valuable ideas for running projects. Having spent my working career running projects, I especially subscribe to his notion that projects should have a stealthy beginning, so that you can have the freedom to create what is really needed. Too much publicity and money too soon are killers. I found the advice to closely parallel my own experiences and those of best practice cases that I study. This is a very valuable book for anyone who wants to make a difference. I also recommend the other two books in the series, Brand You 50 and Professional Service Firm 50. Thanks for sending copies to me, Tom Peters!
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Format:Hardcover
Well two reviews for the price of one:

If you are non-US based:
A reasonable attempt at spurring some action from the relaxed white collar workers. However with a little hindsight the book didn't get it right. Indeed on closer inspection the idea that 90% of the workforce would change their roles and ergo jobs seems a little wide of the mark. The concepts that are alluded to still hold though if you can see past the American delivery of this book. Some interesting ideas and thoughts but not really a good enough attempt at mobilising white collar workers nor does it provide a good enough toolkit to help develop skills and talents required.

US readers:
WOW what a F-A-N-T-A-S-T-I-C book NOT! It's decidedly average and one would hope for more from the EX- that is PAST (P-A-S-T) McKinsey & Co man.
Again no rigorous academic principles lie behind the book and some real opportunities to explain practical steps that can be taken ... HO HUM!

At least it has a good reading list at the end so hopefully some good reading...
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