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Project Management in New Product Development [Hardcover]

Bruce T. Barkley (Author)

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Product details

Hardcover: 397 pages
Publisher: McGraw-Hill Professional; Updated ed. edition (1 Dec 2007)
Language English
ISBN-10: 0071496726
ISBN-13: 978-0071496728
Product Dimensions: 19 x 3.3 x 23.1 cm
Amazon Bestsellers Rank: 640,901 in Books (See Top 100 in Books)

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Product Description

Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

The first integrated treatment of project management and new product development designed for modern, globally oriented firms
Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
150 informative tables, figures, and graphics

About the Author

Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.

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Amazon.com: 2 reviews

4 of 4 people found the following review helpful

Lacks depth - OK as an overview only 16 Dec 2007

By T. Ward - Published on Amazon.com

Format:Hardcover

I was fairly disappointed by this book. Having experience in the product development field this offered me nothing new. I would only recommend this book to students who want an introductory book. Even then, the focus seemed more on the product development process and their are many books that cover this topic in greater depth. I didn't see much on how project management can be customized to fit the NPD process.

1 of 3 people found the following review helpful

photocopy 16 April 2010

By T. Bilgehan Gurlek - Published on Amazon.com

Format:Hardcover|Amazon Verified Purchase

I have dissappointed with the hard cover book printed in black and white and withh no colored figures and graphics. I think the original of the book should be in colored printed form. So, the copy sent to me seems to be a photocopy. I wouldn't expect such a thing with Amazon.

Best Regards,

Bilgehan Gurlek

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