- Paperback: 256 pages
- Publisher: Allworth Press,U.S. (1 May 2005)
- Language English
- ISBN-10: 1581154127
- ISBN-13: 978-1581154122
- Product Dimensions: 22.7 x 15.9 x 1.4 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,013,621 in Books (See Top 100 in Books)
Profitable Photography in the Digital Age
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Product Description
Product Description
This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
1.0 out of 5 stars
More waffle than a pancake house,
By
This review is from: Profitable Photography in the Digital Age: Strategies for Success (Paperback)
To start, you'd think a book about photography would feature on its cover a photo that was in focus.As for the contents, if the business of photography is this boring, then I'll forget about it. In fact, the author seems to be doing his darnedest to dissuade anyone else from even bothering. There are plenty of statistics and scenarios to convey how competitive the business can be, but very little explanation about how to differentiate yourself and succeed. He may know the business, but not much insight is shared. Practically every paragraph presents a contrary argument to what was discussed in the paragraph previous. There's a case for presenting all sides of the situation, but there are so many 'on the other hands' I suspect he's some Hindu deity in disguise. The bits about taxation is of interest to Americans only and there's little point in anyone else being interested in this book, it is that vague. Usually these types of books leave me fired up with ideas, but not in this case.
7 of 10 people found the following review helpful:
5.0 out of 5 stars
Practical advice,
By
This review is from: Profitable Photography in the Digital Age: Strategies for Success (Paperback)
Dan Heller gives some excellent tips in this book. The section on Running a Photography Business on the Web is worth the purchase price alone. Having visited his website I can see he practices what he preaches. A very informative book full of advice and has increased my own business knowledge tenfold. Five star book.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.9 out of 5 stars (7 customer reviews) 29 of 31 people found the following review helpful:
5.0 out of 5 stars
Make money with your camera!,
By FredM - Published on Amazon.com
This review is from: Profitable Photography in the Digital Age: Strategies for Success (Paperback)
Anyone who wants to run a successful photographic enterprise should read this book from cover to cover, as it provides a wealth of tips and techniques that will help you keep costs under control, market your services, and grow your business. Whether you're selling posters, postcards, or portraits, you'll find sage advice in these pages. I wish I'd had this book five years ago.
9 of 10 people found the following review helpful:
5.0 out of 5 stars
A good dose of reality,
By Super Dude - Published on Amazon.com
This review is from: Profitable Photography in the Digital Age: Strategies for Success (Paperback)
The best book on the Photography business to date. It may be hard for some to swallow, but sometimes when you are forced to look in the mirror and evaluate the decisions you have made in your life and career, it's easy to criticize the one forcing you to do so. Dan has written a book that should be a classic for anyone even thinking about making money from photography at any level, be it just an amateur wanting to make a few bucks to support his equipment habit, or the serious photography looking to make a true career in the business. A must read for the new and the seasoned.
5 of 5 people found the following review helpful:
3.0 out of 5 stars
Bottom-feeding is not the way to go,
By renato "rynato" - Published on Amazon.com
This review is from: Profitable Photography in the Digital Age: Strategies for Success (Paperback)
I wanted to rate this book more highly. I really did. It does have a great deal of hard-headed insight and advice and things that all aspiring photographers really need to think about.However, I cannot lightly set aside Mr. Heller's antipathy towards 'photographer solidarity'. Specifically, he spends a fair amount of time criticizing the notion that photographers should uphold certain policies and pricing. I do not know for sure, but I would guess that Mr. Heller has a rather dim view of union organizing as well. What Mr. Heller advocates, then, is a 'race to the bottom' where each photographer undercuts his competitors. Well, we all know where the 'race to the bottom' ends up. This may temporarily benefit you personally, but in the long run it does tremendous damage to all photographers (definitely including one's self) in a business where already anybody who can afford a digital camera can call themselves a photographer, and where many clients tend to think we should be happy getting paid ANYTHING AT ALL since we are being paid to 'play with cameras' for a living. What's more, in the long run one does one's self more harm than good by taking on 'grinder' clients - clients who are never satisfied unless they grind your profit margins to nothing. In addition... clients who grind your price down will also try to grind as much work out of you as possible, so that you end up working for less than minimum wage... sometimes far, far less. If one is to succeed in this business - as in any business - one must spend time learning how to talk beyond price and how to counter typical 'grinder' negotiating strategies such as, "I can get my cousin to do this for $20! He has a Canon Rebel with 10 megapixels!" or, "do this job for $X - I'll have a lot more work after that!" These are clients to WALK AWAY FROM, not ones to appease by working for whatever breadcrumbs they deign to throw your way. |
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