See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

2 used from �22.95

Have one to sell? Sell yours here

Search inside another edition of this book

Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources) (Paperback)

by Frederick G. Crane (Author)

No customer reviews yet. Be the first.

Available from these sellers.

2 used from �22.95

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover	�65.00	�65.00	20 used & new from �40.32

Product details

Paperback: 127 pages
Publisher: Haworth Press Inc (26 Feb 2008)
Language English
ISBN-10: 1560242418
ISBN-13: 978-1560242413
Product Dimensions: 21.3 x 15.3 x 1.1 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 2,516,953 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Outsourced marketing

www.conical.co.uk Service sector marketing, design, PR, client care

Professional Services

www.CapitalCapture.com/Software Leading Capture Software Solutions Improve Efficiency, Reduce Costs!

Business Marketing Advice

www.RoyalMailGrowth.com Learn ways to save time and money. Create a tailored growth pack today

Product Description

Product Description
This text provides an introduction to the major issues and concepts in professional service marketing. "Professional Services Marketing" provides both strategic and tactical guidance to professionals new to marketing. Author Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services. He details solutions to those problems by offering framework for completing a marketing plan, shows how client management can be simplified, and demonstrates how promotion can be used effectively. A practical guidebook for any students intent on entering a professional field, such as law, engineering, dentistry, or accounting, "Professional Services Marketing" offers a "cookbook" approach to designing a marketing plan that is easily followed; shows how to conduct a quality of work life study as well as how to conduct client research; provides liberal examples of the concepts in action; shows how impression management, international marketing, relationship marketing and synchromarketing can overcome many of the problems encountered in marketing professional services; and aids professionals in solving many of their own problems without the expensive assistance of outside experts.

Inside This Book (Learn More)
Browse and search another edition of this book.

Explore More
Concordance

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

There are no customer reviews yet. Create your own review

Video reviews

New feature! Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Active discussions in related forums

	Discussion	Replies	Latest Post
	politics Can anybody recommend a book on Thatcher's impact on Britain's international standing?	5	13 days ago

Related forums

politics (2 discussions)

Look for similar items by category

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Advertising and Promotion: An...

Belch/Belch 8th edition continues its Advertising focus with an... Read more
£42.74

›Find similar items

Let Olay Amaze You

Amazon.co.uk sells all your favourite ranges from Olay, including Regenerist and Total Effects.

›Discover Olay at Amazon.co.uk

A Close Shave

Philips Nivea Coolskin HS8060 Moisturizing Rotary Shaving System

For all types of hair removal, stay smooth with Amazon.co.uk.

›Discover Shaving & Hair Removal

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (76)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (468)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (170)�3.99

Eclipse (Twilight Saga) by Stephenie Meyer

4.4 out of 5 stars (223)�3.84


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon