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Product Description
Product Description
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
From the Back Cover
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site′s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech–savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You′ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you′ll apply this knowledge by creating a sample e–commerce catalog and an optimized WordPress blog.
What you will learn from this book
- Understand the criteria that influence search engine rankings
Create keyword–rich URLs using PHP, Apache, and mod—rewrite
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo–targeting and cloaking
Use site maps effectively—for users as well as search engines
Create a search engine–friendly WordPress blog
Build a search engine–friendly e–commerce catalog
Who this book is for
This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Wrox Professional guides are planned and written by working programmers to meet the real–world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
One of a kind,
By
This review is from: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Programmer to Programmer) (Paperback)
I'm not overly techie but work as Project Manager in a Search department with programmers. This book clarifies a lot of the technical aspects in an accessible way. This is also the only book to my knowledge that covers this area of SEO (technical). The lads have done a good job with this.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
An excellent book,
By Claire "Ashe" (Ireland) - See all my reviews
This review is from: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Programmer to Programmer) (Paperback)
For developers who just start with search engines optimization, this book is excellent. Covers almost everything you want to know about simple and efficient rewrite url, dealing with duplicated content, sitemaps, etc...
Highly recommended.
5.0 out of 5 stars
Great,
This review is from: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Programmer to Programmer) (Paperback)
i have read this book, it covers lots of web2.0 knowledge, such as ajax, rss etc, if you a new programer, you can study seo, php, ajax,rss from it, it is really a great book
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