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Professional Design Techniques with Adobe Creative Suite 3 Paperback – 17 Dec 2007


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Product details

  • Paperback: 320 pages
  • Publisher: Adobe; 1 edition (17 Dec. 2007)
  • Language: English
  • ISBN-10: 0321495691
  • ISBN-13: 978-0321495693
  • Product Dimensions: 20.3 x 0.8 x 23.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,729,284 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

Adobe Creative Suite 3 Design Standard brings together under one roof the tools that design professionals use on a daily basis. Designing in an integrated environment results in greater efficiency and streamlines the development of flexible designs. In this book, author and distinguished designer Scott Citron leads designers of all kinds through the ins and outs of working with the components in the suite. With an easy, engaging style, Scott takes a designer's approach to address the complexities of using multiple tools to perform a variety of tasks, and focuses on important principles that can be applied to working in all the programs. Part inspiration and part how-to, each chapter contains a full project to help cement these principles, complete with steps and full-color illustrations. Project files are included on the accompanying Web site so that readers can follow along and recreate each project. Whether an aspiring designer or a practicing professional, anyone who is interested in learning to use good design techniques with Adobe Creative Suite 3 will come away with a solid foundation in this extraordinary suite of creativity tools.

Professional Design Techniques with Adobe Creative Suite 3 shows you how to:

• Choose the right design tool for the job
• Use automation to cut down your production time
• Use typefaces effectively and set type like a professional
• Work smartly with color-critical projects and complement your projects with kuler
• Create stunning artwork and packages for CDs, letterhead, invitations, and more
• Give structure to magazine and newspaper layouts with columns, guides, and grids
• Create interactive PDFs with video, audio, rollover buttons, and links

TABLE OF CONTENTS

Introduction

1 Getting Started
The Principles of Graphic Design
Use Grids to Add Structure
Starting Your Design
Organizing Your Work with Adobe Bridge
Creative Suite 3 Preferences
In Conclusion

2 Creating Effective Typography
Introduction to Using Type
Creating the Pattern Art
Adding Dimension and Lighting in Photoshop
Putting It Together in InDesign
Formatting Your Text
Choosing Compatible Type
Preparing Text for Formatting
Final Formatting and Adjustments
Typesetting with Adobe Illustrator
Project Wrap-Up

3 Designing a Corporate Identity System
What Is a Logo?
How to Develop a Logo: A Quick Case Study
Choosing the Right Design Tool
Creating Your Logo in Illustrator
Laying Out Business Cards in InDesign
Creating Letterhead and Envelopes
Laying Out Envelopes and Labels
Project Wrap-Up

4 Creating Newsletters and Forms
What Makes a Good Newsletter?
Paper Newsletter Preproduction Checklist
Developing the Newsletter
Work Smart with Styles
The Zen of Baseline Grids
Adding Interactivity
Working with Graphics
Charts, Forms, and Tables
The Acrobat 8 Professional Component
Project Wrap-Up

5 Designing Magazines and Newspapers
What Makes Great Magazines and Newspapers?
Let’s Design a Magazine
Setting Up the Document
Adding Footers
Choosing a Color Palette
Beginning the Layout
Pouring Copy
Project Wrap-Up

6 Books and Longer Documents
What Makes a Good Book?
How to Begin Designing a Book
The Strategy of Working with Long Documents
Using the Book Panel
Synchronizing Styles
Adding Object Styles
Styles in Sequence
Automating Folios and Headers with Text Variables
Cruise Control: Automated Tables of Contents
Mass Production: Preflight, Packaging and Exporting a Book
Keep It Organized and Back It Up
Project Wrap-Up

7 Designing Annual Reports
Creating a Custom Workspace
Numbering and Section Starts
A Tasty Cover: Using Live Paint
Focus on What’s Important in Images
Documents as Artwork
Maximum Flexibility: Smart Objects and Smart Filters
Importing and Formatting Spreadsheet Files
Project Wrap-Up

8 The Personal Portfolio and Interactive PDF
Why PDF When We Have the Web?
Exploring Interactivity in PDFs.
Exploring Distribution Strategies
Getting Started with Interactive Options in InDesign
Using Bookmarks to Create Destinations
Creating Buttons and Setting Button Options
Adding Visual Feedback with Button States
Adding Hyperlinks
Adding to the Experience with Movies
Saying It with Sound
Exporting the Finished PDF
Project Wrap-Up

9 Making Your Workflow Work
What Makes a Successful Print Project?
Begin the Beguine
Designing a CD Package
Setting Up the Front Panel
Designing the Front Panel
Designing the Tray Card
Creating the CD Label
Proofing Your Work
Project Wrap-Up and Conclusion




About the Author

SCOTT CITRON is an award-winning graphic designer and publishing consultant based in New York City. A designer of fine books, logos, and Web sites, Scott has also taught graphic design at the Parsons School of Design, New School University, and NYU, among others. An Adobe Certified Instructor in InDesign, Photoshop, and Illustrator, Scott’s client list includes top firms such as the New York Times, Simon & Schuster, BMG Music/Columbia House, the Guggenheim Museum, and many others. Scott is a founder and current head of the New York InDesign Users’ Group, the world’s largest chapter of InDesign users with nearly 2,000 members.

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Most Helpful Customer Reviews

0 of 2 people found the following review helpful By Tobi Laniyan on 4 July 2008
Format: Paperback
I ve just got this book today waiting for its arrival and as soon as it arrived I was hooked.

It not only shows you tips and tricks but also gives you a real step to step guide on how to work with different amounts of design projects using the Adobe Creative suite. Projects from start to finish which most design books only go into vague detail.

However Scott Citron has really hit the nail on the head on this one and I look forward to improving my design skills and knowledge as I progress through this book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 14 reviews
10 of 10 people found the following review helpful
Excellent book...great concept! 13 Feb. 2008
By Keith Gilbert - Published on Amazon.com
Format: Paperback
This book is a nice blend of design principles and software tips...and well-written to boot. This book is not a tutorial on how to use InDesign. Instead, it provides first-rate guidance on how to use the Creative Suite components together, with advice on which tool is best for which job. Also, it is a rare opportunity to "peek inside the head" of a talented designer and see what processes he goes through to arrive at the end result. Overall, an excellent book. I'll be recommending this to people in my InDesign, Illustrator, Photoshop and Acrobat training seminars.
12 of 13 people found the following review helpful
Best design book in half a century 16 Jan. 2008
By #1BB fan - Published on Amazon.com
Format: Paperback
Not since artist Ben Shahn's "The Shape of Content," a brilliant book published in 1957 and appreciated by a vast creative community ever since, has there been a text written on the subject of design that's been as accessible as this one. I would recommend this new book, without qualification, to anyone with a serious interest in the subject. Mr. Citron's talent as a graphic designer is obvious. But of greater significance is his unique ability to communicate his thoughts in a way that's at once informative, and also accessible. There is no doubt that the author/teacher cares deeply about the nature of design. It's equally apparent that he genuinely cares about his readers.
6 of 6 people found the following review helpful
Highly Recommended 2 Feb. 2008
By Lachlan Stern - Published on Amazon.com
Format: Paperback
Finally, a book that clearly teaches professional design techniques and how to achieve them. Scott Citron has created a great reference tool for students, teachers, and seasoned designers. "Professional Design Techniques with Adobe Creative Suite 3" would make an excellent book in any design school's curriculum. This comprehensive tutorial eliminates the need for any other book on the subject - it is truly the definitive Creative Suite learning tool.
4 of 4 people found the following review helpful
Defining Product 16 May 2008
By Halifax Creative User Group - Published on Amazon.com
Format: Paperback
From Adobe Press, this soft cover format book defines it's self in one of those areas between a great design magazine and a handy educational tool. The book itself breaks chapters out by project work rather than product. This is more inline with what I require as a digital based graphics designer. I am not about to use an illustrator project book, but rather one that targets a project like what I am involved with to use as a resource.
The chapters are the ubiquitous "Getting Started" (great info on what and how Bridge should be used, as well as info on preferences and organization.

This is actually more important a chapter than at first glance. I am supprised by the amount of designers now in CS3 who still hang on to old habits (die hard) with bad or non existing preferences and layouts tailored to themselves. Bridge too is so important to great workflow, yet not enough designers out there are taking advantage of it.

THe remaining chapters in the book are broken out by projects on typography, corp identity, newsletters and forms, magazines, books, annual reports and interactive PDF. The book closes off with a chapter on workflow that covers a CD label. This I would say is a miss. CD - um yeah that format that no one buys. Why is it not something more interesting such as a DVD jacket and label for a movie or better yet, an actual game on the market. THough it shows good workflow, the example is dated and not relevant and makes the chapter a bit of let down.

Another point missed out in this book is the inclusion of digital media. Is it an aim for the book to be knowingly exclusive of any form of non print media other than an interactive pdf? The book does feel, though using the latest CS3 project, that it is from a pre web period when there was the promise of interactive CD's and an interactive PDF world. This is a shame as a professional designer who thinks that all outside of print is irrelevant is, in theselves in danger of being irrelevant.

Overall the book reads well, has great examples and excellent tips scattered throughout. The examples are for the most part relevant only to print based designers, so one can look at this as more of an upgrade read through to garner more from CS3 than from any hands on learning in a start to finish setting.
6 of 7 people found the following review helpful
Very helpful for Creative Suite users 18 Jan. 2008
By D. Blatner - Published on Amazon.com
Format: Paperback
I've been teaching publishing tools such as InDesign, QuarkXPress, and Photsohop for 20 years, but I'm a production person, not a designer. Therefore, it's great to find a book like this that can lucidly explain design techniques while also relating it to the tools in the Adobe Creative Suite. Citron's book is a must for every design and production studio.
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