If something appears too good to be true, experience shows it usually is! However, I decided to give this a try - it cost me £10 to park my car today so spending similar on a monopod seemed a good risk - but, it turned out there was no risk! Very quick (signed for) delivery, well packaged, and including a free carry bag. I had seen a similar bag priced at more than £10 so if the monopod within was 'no good' I already had value for money.
I possess two tripods and this is a perfect addition. It looks good, it feels good, and it does the job. If I throw it away after a month it will still have been good value BUT I suspect I will get many months of use out of it. It is so light and easy to carry that it goes everywhere my camera goes. No matter how full my car boot is there is always room for this - and because it cost so little I risk this in places I would not risk my tripods.