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Product Management (The Irwin series in marketing)
 
 

Product Management (The Irwin series in marketing) (Hardcover)

by Donald Lehmann (Author), Russell Winer (Author) "This book focuses on the job of managing a product ..." (more)
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A comprehensive collection of vital discussions that include the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities and global aspirations.

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