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Product Design for the Web: Principles of Designing and Releasing Web Products Paperback – 25 Nov 2013


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Product Description

About the Author

Randy J. Hunt is creative director at Etsy, where he leads a team of designers building web products and creating off-line experiences. Prior to joining Etsy, Hunt co-founded Supermarket, a curated design marketplace; founded Citizen Scholar Inc.; and worked at both Milton Glaser Inc. and Number 17. Hunt writes and lectures about design and has been a visiting designer and critic at many colleges and universities. In 2009, he was named a New Visual Artist by Print. Hunt received his MFA in design from the School of Visual Arts.

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Amazon.com: 20 reviews
5 of 5 people found the following review helpful
some great points but a lot of filler that feels like there's probably a better primary source for 16 July 2014
By Jes Watson - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The strength of this book is really, no surprise, when Hunt is talking about product design itself. He has some insightful things to say about iterative design, how to approach it and measure it and how to manage change so as not to overwhelm the user. To Hunt, product design means embarrassing constant change and he does a good job analyzing what this means.

Unfortunately, there are a lot of chapters, particularly in the second half, that deal with issues in a fairly superficial way. For example, there are chapters on engineering corners like performance and management concerns like leading and inspiring teams that, while relevant, would seem better addressed by more focused books on those topics.

If you are starting out in web product design, then these topics, even in gloss, may prove valuable in giving you a view of the field, but if you are an experienced designer then you've probably encountered this stuff already. However, Hunt's insights into how to use analytical and iterative processes to sculpt a design are still worth while.
4 of 4 people found the following review helpful
Get into the head of a modern web designer 9 Dec. 2013
By MaeFourth - Published on Amazon.com
Format: Kindle Edition Verified Purchase
“Product Design for the Web” does an excellent job of touching on all aspects of a modern web application and how viewing your application as a “product” can help to make proper design choices. I’m a programmer who is more often involved in making choices regarding backend objects, but it was enlightening to read about how a designer views a large web product and the numerous sources of input that should be considered. In particular, the 3rd section (“Get It Built”), does a great job in describing patterns and practices that I’ve seen in work well in modern web companies, but haven’t really seen put clearly into writing before.

Randy presents the topics in this book in a very easy to follow progression. His writing style should be accessible to any reader, even those without a design or technical back ground. For anyone who is part of a medium to large scale web application and is curious about getting into the mind of a designer, this is a book for you.
2 of 2 people found the following review helpful
One of the better books on the subject 8 April 2014
By Mel Hogan - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Full of memorable quotes and real world experience, this book should be read by product teams everywhere. Randy takes the principles of product design and applies them to the web. A great companion book to the inmates are running the asylum.
1 of 1 people found the following review helpful
Great beginner book; not so good for those with experience 19 Oct. 2014
By Kindle Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I wish I could get my $15 back! When Tim O'Reilly suggested this book, I immediately downloaded it to my Kindle, thinking I would get a lot of new insights into UI design when the product is the website, as in the case of Etsy.

However, there was nothing in this book that I did not already know. That was disappointing. Now if you have never worked in engineering or product management in the Silicon Valley, and you are starting your first job, then it is a great book and you will get a lot out of it. The book is just not targeted at experienced engineers and product managers.
3 of 4 people found the following review helpful
meh! 25 Dec. 2014
By Jason - Published on Amazon.com
Format: Paperback Verified Purchase
It has decent ideas in it but most of the are crazy common sense. The way he writes it makes me think he knew absolutely nothing about web or product design before he started working for etsy. But he lucked out and got to be the director their and experiment with things.

This book is more about what he learned through his journey rather than an attempt to contribute to the field. He uses way too many words to share ideas with almost no depth. Leaves a lot to be desired. I cannot recommend this book. I only picked it up because it was mentioned in "Don't Make Me Think" (which I do highly recommend, especially to non-designers aka my coworkers).
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