- Paperback: 368 pages
- Publisher: McGraw-Hill Higher Education; 4 edition (1 Sep 2007)
- Language English
- ISBN-10: 0071259473
- ISBN-13: 978-0071259477
- Product Dimensions: 23.4 x 18.8 x 2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 307,430 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
About the Author
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback|Amazon Verified Purchase
Great technical book which I'm using for the design awareness module on my first year foundation degree course. The tutor raves about the book and i can see why. Its very well written and i can understand it easily. Plenty of images in it
0 of 3 people found the following review helpful
Format:Paperback
Good product
Good Delivery
Great help with my engineering.
Thanks for the service!
Good Delivery
Great help with my engineering.
Thanks for the service!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
12 reviews
32 of 35 people found the following review helpful
An essential manual for anyone in product development
22 Oct 1998
Format:Hardcover
Ulrich and Eppinger have done a great job of presenting a usable framework with a functional set of tools for product development. Their book is easy to read, easy to apply, yet very powerful for aiding the product development process. I refer to it often in my own work. The many examples from a variety of industries provide a richness not present in many other works in this field. Read it before your next project meeting.
4 of 4 people found the following review helpful
The industry standard
2 Oct 2009
Format:Paperback|Amazon Verified Purchase
This book is required reading for my class "New Product Development" at California College of the Arts and I must say that it covers all of the basic steps. The examples that it gives for specific stages of the process of creating a new product are very basic, but it allows you to use them as a template to embellish your own. I would definitely recommend this for the student and working professional. A big thumbs-up from me.
3 of 3 people found the following review helpful
A good resource
27 Jun 2008
Format:Hardcover
Ulrich and Eppinger do a very nice job presenting the product development process. What I found particularly helpful is their practical approach to cross-functional development and a very complete treatment of the front end. They deal quite a bit with establishing a company strategy and how to translate that and customer needs into products. Many other references try to cover details in the whole development process, but I found their focus refreshing and of particular interest to me as an engineer who leads development teams. I also plan to use this book as a text for a class I teach in product development.
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