- Paperback: 384 pages
- Publisher: McGraw-Hill Education (ISE Editions); International 2 Revised ed edition (Dec 1999)
- Language English
- ISBN-10: 0071169938
- ISBN-13: 978-0071169936
- Product Dimensions: 23.1 x 18.5 x 3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,337,074 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This text presents in a clear and detailed way, a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. the integrative methods in the book facilitate problem solving and decision making among people with different diisciplinary perspectives, reflecting the industry trend to perform product design and development in cross-functional teams.
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First Sentence
The economic success of manufacturing firms depends on their ability to identify the needs of customers and to quickly create products that meet these needs and can be produced at low cost. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The economic success of manufacturing firms depends on their ability to identify the needs of customers and to quickly create products that meet these needs and can be produced at low cost. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
This book clearly describes the chronological stages & milestones of New Product Development.
The process is thoroughly detailed with examples to illustrate a new product being selected & developed.
This is a great reference book both professionally and if you want to plan and create a comprehensive final year project at Uni.
The process is thoroughly detailed with examples to illustrate a new product being selected & developed.
This is a great reference book both professionally and if you want to plan and create a comprehensive final year project at Uni.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
7 reviews
51 of 52 people found the following review helpful
The Best Textbook for Product Design!
16 Mar 2000
Format:Hardcover
This book demystifies design and the product development with practical examples of how others have been successful in every phase and activity of the process. Clear, easy to read, well illustrated. Strongest on the engineering and manufacturing perspective, but Ulrich is also sensitive to aesthetics, marketing and consumer experience issues (a rare find!).
After 20 years consulting in the field, I still found lots to learn here. I'd call it a major contribution to the field.
18 of 19 people found the following review helpful
Great product development handbook!
3 Jan 2004
Format:Hardcover
This book provides a great hands-on approach to product development. Unlike other product development books that dwell too much on the philosophical aspects of product development, this book gives you practical advice on how to define meaningful product specifications to meet your customer needs and develop successful products. The book provides a very nice concept development process that I've found very useful.
This book is mainly focused on product development processes and does not provide much information on technology development. In addition, the book lacks depth in the strategic aspects of product development(such as market segmentation, strategic management of technology).
If you are looking for a very useful and powerful handbook for product development, this is the book you are looking for. However, if you are interested in the strategic aspects of product development, you may need other references.
14 of 15 people found the following review helpful
Practical, no-nonsense guide to really doing it.
3 Feb 2002
Format:Hardcover
Product Design and Development is a very practical, tools-based book. It is written in a way that each chapter can be used on its own (e.g., identifying customer needs, generating product concepts). We require all of our new engineers and designers to read the book and ask them to adhere to the methods associated with several of our "stage/gate processes." This is not a high-level strategy book; it tells you how to do product design and development in the trenches. Excellent book and worth every penny.
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