The book is structured in a wholly linear fashion and written according to academic convention. It is therefore somewhat dry, which is at odds with the lushness of the subject. Nevertheless, it is rich in facts, anecdote and analysis, which makes it an easy and entertaining read, although only those coming to the subject for the first time will not already be familiar with some of the material. The author's deep interest in and passion for the means of production of popular music is apparent. It perhaps comes over best in the minutely detailed analysis of Michael Jackson's Billie Jean. Although it is not particularly my favourite music, Moorefield's writing made me dig it out - vinyl, not MP3, mind you - so that I could verify his observations. Fascinating, but anoraks are mandatory.
Although not published until 2005, the bulk of the book is given over to late Fifties to mid Nineties music. Because of this, it largely ignores the rise of cheap, computer-driven technology in popular music. The development of low cost but extremely powerful production technology, which allows anyone so inclined to become a musician/producer/whatever, in parallel with the huge reach of web-based distribution has created a situation where recorded music is in such profusion that its average price is rapidly tending to zero. The implications of this for popular music are fast becoming apparent, and it would have been very interesting to read Virgil Moorefield's thoughts on this topic. A sequel, perhaps?