- Paperback: 160 pages
- Publisher: Thames & Hudson Ltd (25 Nov 1996)
- Language English
- ISBN-10: 0500279152
- ISBN-13: 978-0500279151
- Product Dimensions: 28.6 x 24 x 1.4 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 457,585 in Books (See Top 100 in Books)
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Product Description
Product Description
Graphic-design group, art house, music makers, typographic sculptors - no phrase can accurately characterize the work of Tomato, the London-based design collective. Since its inception in 1991, the group's work has ranged across every conceivable medium, from photography and film to music and print, and it has established an international reputation with such advertising clients as Levi's, Pepsi, Nike, Sony, MTV, Philips, Orange telecommunications and Coca Cola, as well as projects for architect Richard Rogers. This text encompasses Tomato's output in its first five years. Each spread reflects the personal journeys and designs that form the graphic and commercial work of Tomato. In part an eclectic mixture of artistic concepts and working ideas which offer a glimpse into the creative processes that inform the projects, this text's formulation is unified by a single, mutating typographic text line around which the team's individual contributions revolve.
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Customer Reviews
Most Helpful Customer Reviews
4 of 9 people found the following review helpful
Format:Paperback
Process is the same kind of thing as the other tomato books. There is some textual content in there if you're into that kind of thing, but it's ultimately more of a [loosely] inspirational outing than an educational exercise. I've tried to read it on a couple of occasions, but I guess that's not what you're supposed to do with books any more. Fine for what it is, but something like "Life Style" by Bruce Mau will prove more fulfilling for those who prefer to dip in and extract a nugget of wisdom over being bamboozled by crazy typography.
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