FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Quantity:1
Proactive Intelligence: T... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Sold by owlsmart_usa
Condition: Used: Very Good
Comment: Pages are clean and free of writing and or highlighting. Cover edges show some wear from reading and storage.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Proactive Intelligence: The Successful Executive's Guide to Intelligence Hardcover – 15 Feb 2012


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover
"Please retry"
£90.00
£32.21 £26.48
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
£90.00 FREE Delivery in the UK. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your e-mail address or mobile phone number.




Product details


More About the Author

Discover books, learn about writers, and more.

Product Description

Review

"In short, this book is an extremely detailed, cogent guide for any executive who will be asked to take on competitive intelligence as a competency, duty, or discrete role… Proactive Intelligence is a dense, well organized, concise tome for basically every concept you could possibly encounter in a traditional competitive intelligence role… From definitions of the specific kinds of intelligence – competitive, technical, strategic – to the variety of customers for CI – sales, R&D, product management, mergers & acquisitions – even to the legal and ethical challenges of the field, there really is every concept covered within these pages."

Eric Garland, http://www.ericgarland.co/  June 2012

From the Back Cover

Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.  Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them. 

 Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence:

•shows where and how CI can help you and your firm,

•provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and

•discusses how to apply CI to develop competitive- and career- advantages. 

Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work

See all Product Description

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9627287c) out of 5 stars 3 reviews
1 of 1 people found the following review helpful
HASH(0x95b980e4) out of 5 stars Doing it for yourself! 21 Oct. 2012
By Babette Bensoussan - Published on Amazon.com
Format: Hardcover
Here is a book that any smart executive, using or involved with intelligence in any way, should have on their shelf! Written by well known authors John McGonagle and Carolyn Vella, I love that the first three chapters deal totally with the definitions, terms and explanations involved in the discipline of competitive intelligence...and all in the one book!!

This "doing it for yourself" guide is well written, clear to follow and understand. It provides comprehensive coverage of the information collection process - a little US centric - and I am delighted to see some attention to the data analysis process. Well done to the authors for finally providing a true representation of how SWOT Analysis is meant to be done (page 155).

Definitely an easy read and a great guide for any busy executive interested in being proactive about intelligence.
1 of 1 people found the following review helpful
HASH(0x96aaac78) out of 5 stars Two Stars 22 Oct. 2014
By Ri Caragol - Published on Amazon.com
Format: Hardcover Verified Purchase
This book's material is quite informative, but the price is just ridiculous.
1 of 2 people found the following review helpful
HASH(0x95c51444) out of 5 stars Pragmatic view of CI 3 July 2012
By S. Sharp - Published on Amazon.com
Format: Hardcover
Because Competitive Intelligence (CI) is my area of expertise, I scan the broader horizons to see how others in the profession tackle the subject. Even experts can learn something new. It was quite a delight to find this book, Proactive Intelligence by John McGonagle and Carolyn Vella, that seeks to educate working executives and managers about the power of competitive intelligence. There are not enough of us who do.

This important work includes important references and resources that support and supplement the knowledge they share in each chapter. This is a well-organized tome covering most every conceivable concept you could possibly encounter. There are many best practices along with sound definitions of the kinds of intelligence and how they can be applied to your business. As the decision-maker, this book offers you pathways to the CI you need and how to use it intelligently.

Why is this important? As the authors say in the preface, "When you get finished reading this book, you will still be the data collector, the analyst, and the end-user. But traditional CI is premised on a reactive, two-part relationship--that is, a CI professional responding to what an end-user identifies as a need, usually the result of seeing another new threat. But, by doing this yourself, you can turn CI from being reactive to being proactive... managers and executives must learn to...integrate CI into their own work processes." And, they show you just how to accomplish that end.
Were these reviews helpful? Let us know


Feedback