From the Back Cover
In 2000, Jakob Nielsen
, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability
(New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultantHoa Loranger
, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability
is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
About the Author
is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 (www.useit.com). A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability
(New Riders, 2000).Hoa Loranger
is a User Experience Specialist at Nielsen Norman Group. Loranger consults with well-known companies in various industries including finance, customer support, and entertainment. She conducts international usability research worldwide and gives keynote presentations and tutorials on a variety of Web usability topics. She has also co-authored numerous reports on topics ranging from teenagers' use of the Web to the design of Flash-based applications.