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Prioritizing Web Usability Paperback – 20 Apr 2006

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Product details

  • Paperback: 408 pages
  • Publisher: New Riders; 1 edition (20 April 2006)
  • Language: English
  • ISBN-10: 0321350316
  • ISBN-13: 978-0321350312
  • Product Dimensions: 17.2 x 2 x 23.1 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 155,808 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web―Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultantHoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

About the Author

Jakob Nielsen is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 ( A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability (New Riders, 2000).

Hoa Loranger is a User Experience Specialist at Nielsen Norman Group. Loranger consults with well-known companies in various industries including finance, customer support, and entertainment. She conducts international usability research worldwide and gives keynote presentations and tutorials on a variety of Web usability topics. She has also co-authored numerous reports on topics ranging from teenagers' use of the Web to the design of Flash-based applications.

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Most Helpful Customer Reviews

77 of 80 people found the following review helpful By Peter Leerskov on 7 Jun. 2006
Format: Paperback
Ten years ago, the Web was exciting to people. Today it's routine. It's a tool. If it's convenient, they will use it; if not, they won't. Users are getting less tolerant of difficult sites, so every design flaw means lost business. Thus, usability has more more important than ever.

This is the introduction of the reviewed book and I fully agree that it is time we prioritize Web usability. Of course, we all know about the fact that usability is important, but are we only paying lip service to the issue. When we decide between great design and great us-ability issues there's is often a trade-off. How often do we accept a lower level of usability in order to show off cool design? By the way, it is not that difficult to measure: Can people use the site at all? Test it!

Author Jakob Nielsen has a world-class reputation as Web usability expert since 1995 and this book co-authored by Hoa Loranger proves that he is still going strong.

A "practice of simplicity" has always been characterizing Jakob Nielsen's approach to us-ability. A picture is worth a 1000 words and thus the authors has filled this book with new screen shots that show what design mistakes we should avoid. The authors' visualizing and keeping it simple approach makes this book very easy to digest. If you have your own Web site you probably cannot help browsing your own web site to find design mistakes.

After having read this book with a huge number of best practices, why do you still need to do your own user testing?
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1 of 1 people found the following review helpful By Richard Hart on 11 April 2009
Format: Paperback Verified Purchase
Anyone who has any influence over the design and creation sites should be made to read this book. Even better, each client should be made to read it as well.

Even with the web being more then a decade old, sites continually make the same simple mistakes that frustrate and turn away users. Every lost customer due to simple web usability problems is just money straight down the drain.

Prioritizing Web Usability really gets to the heart of creating sites that users find unobtrusive and that enable them to reach their goals with as little hassle as possible. From focusing on writing good content that users can understand, to the placement of elements on the page, Jakob Nielsen and Hoa Loranger really lay down the guidelines that we should follow to create successful sites.

There are plenty of good examples throughout the book, with demonstrations of how sites were improved or at least suggestions as to where things could be changed. And it's an extremely accessible with concepts written clearly and concisely.

Throughout the book I was constantly thinking "Why did I not think of this before!" and was left with no end of ideas for tweaks to make to my own site in the hope of making them better.
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8 of 10 people found the following review helpful By The Londoner on 17 July 2007
Format: Paperback Verified Purchase
If you are serious about developing websites, webapps and other software that runs inside a browser, then you should buy and read this book. Many of the problems of 1994 and 2000 are still on the Internet.
It's up to you, the serious web professional to change this scenario and for that Jakob Nielsen and Hoa Loranger can help you, through this book.
It is a mandatory book in your bookshelf, if you're serious. If you're just an amateur then don't waste your time and money on this book.
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By P. Kapitsa on 14 Jun. 2010
Format: Paperback
It's the right book to capture the essence of usability and acquire the core knowledge of the subject. I was following Jacob's newsletter for a few years, but the book gave that structured overview all under one cover. Very happy I finally bought it. Would recommend to anyone who regularly faces questions like 'how do I get it right for my customers/visitors on my site'.
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